Leading Global FMCG Firm
Mumbai / Navi Mumbai
Posted on: 16/02/2022
Starts on: 1/03/2022
Marketing
Insights/Market research, Marketing communications/promotions, External communications/public relations,
Communications & Networking
-
Our client, a leading global FMCG organisation, is looking to engage with a consultant: Communication Specialist to work with their Global Hygiene Design Team for a duration of 6 months.
Expected Business Impact:
- Support the leading global Hygiene skin cleansing brand with a market size of >2BE with the opportunity to strengthen the R&D program.
Scope of Work:
- Review drawbacks on understanding and effectiveness of current hygiene messaging landscape;
- Work with Hygiene Design Team on pre-defined spaces for to articulate clutter-breaking, compelling and memorable messaging using a combination of skills including creativity, psychology and consumer understanding;
-Refine based on consumer testing methods – qualitative and quantitative including neuro testing.
Note: This is 6 months project that requires part-time availability on a hybrid model (remote +onsite)
- Minimum Qualification – B.A in Communication/ Psychology or equivalent field;
- Minimum 10 years of experience in writing/ copy writing;
- Strong creative skills with experience and apt for creating simplified and memorable messaging;
- Strong communication and entrepreneurial drive, ability to collaborate with multiple stakeholders and provide clear guidance on technical and project management matters.
6 month(s)
15-20 Hrs/Week
1
Both (On-site & Remote)
Experience: 10+ years
Qualification : Graduate
Consumer Research Copy writing R&DCommunication DesignConsumer Testing Methods Hygiene Content MarketingContent Management SystemsPsychology Content DevelopmentCommunications Skin Cleansing Consumer Understanding
-
info@flexingit.com |
Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.
Background Verification is an important tool for professionals to strengthen their skill profile and for organizations to have greater comfort and confidence in hiring the right people as recent surveys have found that one in three resumes in India is falsified.
