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Project Details

Communication Specialist for Hygiene & Skin Cleansing

Leading Global FMCG Firm

 Mumbai / Navi Mumbai

Posted on:  16/02/2022

Cinque Terre

Starts on:  1/03/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Marketing communications/promotions, External communications/public relations,

INDUSTRY

Communications & Networking

Company Details

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Assignment Details

Our client, a leading global FMCG organisation, is looking to engage with a consultant: Communication Specialist to work with their Global Hygiene Design Team for a duration of 6 months.

Expected Business Impact:

- Support the leading global Hygiene skin cleansing brand with a market size of >2BE with the opportunity to strengthen the R&D program.

Scope of Work:

- Review drawbacks on understanding and effectiveness of current hygiene messaging landscape;
- Work with Hygiene Design Team on pre-defined spaces for to articulate clutter-breaking, compelling and memorable messaging using a combination of skills including creativity, psychology and consumer understanding;
-Refine based on consumer testing methods – qualitative and quantitative including neuro testing.

Note: This is 6 months project that requires part-time availability on a hybrid model (remote +onsite)

Skills Required

- Minimum Qualification – B.A in Communication/ Psychology or equivalent field;
- Minimum 10 years of experience in writing/ copy writing;
- Strong creative skills with experience and apt for creating simplified and memorable messaging;
- Strong communication and entrepreneurial drive, ability to collaborate with multiple stakeholders and provide clear guidance on technical and project management matters.

Assignment Duration

6 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification : Graduate

fleXpertise required

Skin Cleansing Communications Consumer Understanding Consumer Research Content MarketingContent Management SystemsCopy writing Hygiene Communication DesignConsumer Testing Methods Content DevelopmentR&DPsychology

ESTIMATED BUDGET

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