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Project Details

Marketing consultant for oral therapeutics team

Leading global FMCG firm

 Mumbai / Navi Mumbai, Delhi / NCR, Bangalore, Pune, Hyderabad

Posted on:  10/12/2021

Cinque Terre

Starts on:  25/12/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development,

INDUSTRY

Personal &Household Products

Company Details

Leading global FMCG firm

Assignment Details

Our client, a Global FMCG Firm, is looking for a marketing consultant for their oral therapeutic team, who can help them with the launching of their new oral care products.

Key Roles and Responsibilities:

- Deliver a successful launch of a Therapeutics toothpaste in TN. Manage the media deployment and work closely with the expert team to deliver a successful Dentist contact program (DCP) to build recommendations for the brand via dentists.

- Lead the launch of a new brand in 4 clusters. Work closely with R&D, global and Supply Chain teams to create the mix for launch. Work with the DCP team to create the content for building recommendations. Work with Sales team to deliver a successful launch in the chemist channel.

- Work towards upgrading and building a superior DCP program across the country to build recommendations for the brand.

Note: This is a full time role for a span of 6 months, based out of Mumbai.

Skills Required

1. Someone who has worked in the pharma industry or on doctor recommended
brands would be ideal.

2. Can lead the project working with a cross functional team.

3. Mix deployment experience to be able to run media plans, work with the sales
teams. Mix creation creds is a plus

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 7+ years

Qualification : Graduate

fleXpertise required

Oral hygieneBusiness planningMarket researchDirect MarketingBrand ManagementDigital MarketingDentalMarketing strategyInsightsOral carePharma IndustryProduct LaunchTherapeuticsMarketing Communications

ESTIMATED BUDGET

-

 

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