Company Details

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Assignment Details

Our client, a multinational FMCG company, is looking to onboard a consultant who can own the complete Campaign Analysis, Funnel Analytics & Post Purchase Analytics of all the marketing initiatives. The role would also involve building a holistic view of Marketing spends, Promotions, Revenue, Growth, Platform Health & overall D2C funnel by consolidating marketing campaigns, business numbers and consumer insights.

Roles and Responsibilities
1. Growth Analytics
 Analyze marketing campaign data and deliver insights all digital marketing
channels
 Review & analyze overall Ecommerce business metrics, purchase funnel
growth KPIs
 Build framework to effectively drive business growth with data-led decisions

2. Purchase Analytics
 Build a holistic view across consumer touchpoints / marketing channels
from pre-purchase to post purchase journey
 Create KPIs tracking framework and work on data consolidation platforms
 Provide strategic inputs to improve purchase funnel, conversion rates and tech enablement

3. Retention Analytics
 Lead retention analytics to maximize engagement and revenue from
existing consumers
 Build insights to drive – Higher CLTV, Retention Rate, Repeat Revenue and
overall growth
 Predictive modelling to provide data insights for cross-sell/up-sell and build
deeper brand engagement and penetration

Please note: Mumbai office (Profiles outside Mumbai is also fine, as long as consultant can make occasional trips)

Skills Required

- Strong analytical skills and experience in building high quality dashboards and synthesized end products.
- Market research agencies experience would be preferred
- Capable and confident communicator with outstanding interpersonal skills.
- Ability to work in in a fast-paced, high volume environment with changing priorities.
- Ability to maintain confidentiality of sensitive information.