Project Details

Consultant - Digital Marketing Analyst

Leading Global FMCG Firm

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  25/05/2022

Cinque Terre

Starts on:  29/08/2022




Marketing strategy and business planning, Insights/Market research, Digital marketing, Analytics/CRM,


Professional Services - Data Analytics

Company Details


Assignment Details

Our client, a multinational FMCG company, is looking to onboard a consultant who can own the complete Campaign Analysis, Funnel Analytics & Post Purchase Analytics of all the marketing initiatives. The role would also involve building a holistic view of Marketing spends, Promotions, Revenue, Growth, Platform Health & overall D2C funnel by consolidating marketing campaigns, business numbers and consumer insights.

Roles and Responsibilities
1. Growth Analytics
 Analyze marketing campaign data and deliver insights all digital marketing
 Review & analyze overall Ecommerce business metrics, purchase funnel
growth KPIs
 Build framework to effectively drive business growth with data-led decisions

2. Purchase Analytics
 Build a holistic view across consumer touchpoints / marketing channels
from pre-purchase to post purchase journey
 Create KPIs tracking framework and work on data consolidation platforms
 Provide strategic inputs to improve purchase funnel, conversion rates and tech enablement

3. Retention Analytics
 Lead retention analytics to maximize engagement and revenue from
existing consumers
 Build insights to drive – Higher CLTV, Retention Rate, Repeat Revenue and
overall growth
 Predictive modelling to provide data insights for cross-sell/up-sell and build
deeper brand engagement and penetration

Please note: Mumbai office (Profiles outside Mumbai is also fine, as long as consultant can make occasional trips)

Skills Required

- Strong analytical skills and experience in building high quality dashboards and synthesized end products.
- Market research agencies experience would be preferred
- Capable and confident communicator with outstanding interpersonal skills.
- Ability to work in in a fast-paced, high volume environment with changing priorities.
- Ability to maintain confidentiality of sensitive information.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

Digital marketingCampaign AnalysisAnalystMarket ResearchGoogle AnalyticsConsumer insights




info@flexingit.com | Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.

This website uses cookies to ensure you get the best experience on our website. By continuing to use this site, you agree to our cookie   & privacypolicy.Accept