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Project Details

Consultant to support designing of digital and creative strategy

Leading French beverages company

 Mumbai / Navi Mumbai

Posted on:  15/06/2022

Cinque Terre

Starts on:  29/06/2022




Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, Social media marketing (SMM), Product Management (incl product launch), Innovation/ New product development, Analytics/CRM, Media Management,


Advertising & Media related

Company Details

Leading French beverages company

Assignment Details

Our client is a leading beverages company and they are looking to engage with marketing consultant who can help them move towards being a Conviviality Platform Company. They essentially want to maximize consumer/customer understanding across the 5Cs and create custom funnels and create touch- points across the entire consumer/customer journey.

Key Responsibilities :-
• Collaborating with brand teams and agencies to take ownership of all comms on PRI’s digital platforms, ensuring execution is aligned to the strategy and day-to-day optimizations to increase engagement
• Work collaboratively with team of social media managers and agencies, freelancers, multimedia producers, directing and maintaining consistency in the voice and visual language of the brand
• Guiding agencies and freelancers to ensure brand/marketing requirements are translated into concepts our consumers can be inspired by
• Collaborate with brand managers, designers, agencies to develop content that is optimized for social media from point of view of formats, placements, audience parameters
• Find smart, effective ways to insert PRI’s content into online conversations. Owning creative feedback loop and output for key digital campaigns led by the communications team
• Drive partnerships with creators & tastemakers and work with the brand teams and agencies/freelancers to bring the brand strategy to life
• Champion the cause of creative- driven marketing both for brands and trade marketing teams.

Skills Required

• At least 5-6 years of relevant experience in digital campaign execution/social media.
• Strong communication skills, both written and verbal
• Experience coordinating with teams and managing operations
• Strong understanding of creative and content strategy models
• Should know and use latest digital technology to better connect to new audience cohorts PRI is focusing on.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Social Media ManagementGo to Market StrategyDigital MarketingContent StrategyBrand ManagementBrand PromotionGrowth Hacking


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