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Project Details

Consultant to support designing of digital and creative strategy

Leading French beverages company

 Mumbai / Navi Mumbai

Posted on:  15/06/2022

Cinque Terre

Starts on:  29/06/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, Strategic pricing/ Brand P & L, Social media marketing (SMM), Product Management (incl product launch), Innovation/ New product development, Analytics/CRM, Media Management,

INDUSTRY

Advertising & Media related

Company Details

Leading French beverages company

Assignment Details

Our client is a leading beverages company and they are looking to engage with marketing consultant who can help them move towards being a Conviviality Platform Company. They essentially want to maximize consumer/customer understanding across the 5Cs and create custom funnels and create touch- points across the entire consumer/customer journey.

Key Responsibilities :-
• Collaborating with brand teams and agencies to take ownership of all comms on PRI’s digital platforms, ensuring execution is aligned to the strategy and day-to-day optimizations to increase engagement
• Work collaboratively with team of social media managers and agencies, freelancers, multimedia producers, directing and maintaining consistency in the voice and visual language of the brand
• Guiding agencies and freelancers to ensure brand/marketing requirements are translated into concepts our consumers can be inspired by
• Collaborate with brand managers, designers, agencies to develop content that is optimized for social media from point of view of formats, placements, audience parameters
• Find smart, effective ways to insert PRI’s content into online conversations. Owning creative feedback loop and output for key digital campaigns led by the communications team
• Drive partnerships with creators & tastemakers and work with the brand teams and agencies/freelancers to bring the brand strategy to life
• Champion the cause of creative- driven marketing both for brands and trade marketing teams.

Skills Required

• At least 5-6 years of relevant experience in digital campaign execution/social media.
• Strong communication skills, both written and verbal
• Experience coordinating with teams and managing operations
• Strong understanding of creative and content strategy models
• Should know and use latest digital technology to better connect to new audience cohorts PRI is focusing on.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Go to Market StrategyBrand ManagementGrowth HackingDigital MarketingContent StrategySocial Media ManagementBrand Promotion

ESTIMATED BUDGET

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