SHARE THIS PROJECT
Go Back

Project Details

Consultant - Shopper Marketing & Retail Merchandising

Large manufacturer of construction materials

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  28/06/2019

Cinque Terre

Starts on:  10/07/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Product Management (incl product launch), Trade and Shopper marketing,

INDUSTRY

Diversified Retail (Department Stores)

Company Details

Large manufacturer of ceramic and vitrified tiles

Assignment Details

The client is a constructions materials company looking to engage a visual display and retail expert to redesign their stores across the country.

The consultant will be required to:
a)Propose displays at 8 Company owned stores in line with shopper behaviour & preferences to maximise footfalls & conversion
b)Roll-out proven models at ~200 preferred dealership

The scope of work will include:
1)Understand the Shopper Decision Tree for various geographies, consumers & product categories of tiles. S/he will use consumer behaviour to drive displays and in-store layouts for the client's range of tiles.
2) Conceptualize and develop Display strategy and brand experience initiatives that engage the shopper.to drive footfalls & conversion.
3)The project straddles design with an eye for speedy on-ground execution. It will mean bringing stakeholders together and inspiring/aligning them for action.
4) S/he will experiment at ~8 Company-owned company operated retail stores. These stores serve as a laboratory to develop proven models that can be rolled out to the larger universe of channel partners.

Skills Required

a)10+ years of experience in Visual Display/Merchandising & Retail planograms in regional & national retail chains
b)A stint in building & construction is mandatory
c)Has worked with challenger brands as well as leader brands
d)A blend of creative & analytical skills.

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Retail & Visual merchandising

ESTIMATED BUDGET

-

 

Flexing It Services Pvt. Ltd., 28B, First Floor, Punjabi Mohalla, Zamrudpur, New Delhi - 110048, Delhi, India
011-40450790 | info@flexingit.com | Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.

× We use cookies to ensure that we give you the best experience on our website. However, if you would like to change your cookie settings, please use your browser settings.