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Project Details

Consultant - Shopper Marketing & Retail Merchandising

Large manufacturer of construction materials

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  28/06/2019

Cinque Terre

Starts on:  10/07/2019




Product Management (incl product launch), Trade and Shopper marketing,


Diversified Retail (Department Stores)

Company Details

Large manufacturer of ceramic and vitrified tiles

Assignment Details

The client is a constructions materials company looking to engage a visual display and retail expert to redesign their stores across the country.

The consultant will be required to:
a)Propose displays at 8 Company owned stores in line with shopper behaviour & preferences to maximise footfalls & conversion
b)Roll-out proven models at ~200 preferred dealership

The scope of work will include:
1)Understand the Shopper Decision Tree for various geographies, consumers & product categories of tiles. S/he will use consumer behaviour to drive displays and in-store layouts for the client's range of tiles.
2) Conceptualize and develop Display strategy and brand experience initiatives that engage the drive footfalls & conversion.
3)The project straddles design with an eye for speedy on-ground execution. It will mean bringing stakeholders together and inspiring/aligning them for action.
4) S/he will experiment at ~8 Company-owned company operated retail stores. These stores serve as a laboratory to develop proven models that can be rolled out to the larger universe of channel partners.

Skills Required

a)10+ years of experience in Visual Display/Merchandising & Retail planograms in regional & national retail chains
b)A stint in building & construction is mandatory
c)Has worked with challenger brands as well as leader brands
d)A blend of creative & analytical skills.

Assignment Duration

6 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Retail & Visual merchandising




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