Company Details

An Indian conglomerate company

Assignment Details

Our client, a Leading Indian Conglomerate is looking to engage with a consultant to help build a presence for their brand and help with performance marketing.

Main Responsibilities -

· Creating and executing a strong performance marketing strategy & execution plan to grow the user base.

· Manage all paid search campaigns on Facebook, Instagram, and LinkedIn, as well as other search and display marketing engines.

· Developing and managing digital prospecting and remarketing campaigns

· Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

· Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.

· Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance.

· Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Google, LinkedIn etc.)

· Monitor and analyze advertising trends, make optimizations recommendations.

· Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Skills Required

· Should have a degree in Marketing, Business Administration.
· Holds an experience in Marketing of 2-5yrs or any relevant experience.
· Should have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, SEO, social media and other digital channels.
· Must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
· You are open minded, curious and a strong problem solver.
· Excellent written and verbal communication skills, effectively communicating with internal stakeholders at all levels of the organisation, vendors and team members.