Project Details

Advisor to build a new D2C brand- Kids Footwear

Large Indian Consumer/Retail Conglomerate

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  12/03/2021

Cinque Terre

Starts on:  22/03/2021




Marketing strategy and business planning, Insights/Market research, Brand management, Strategic pricing/ Brand P & L, Product Management (incl product launch), Innovation/ New product development, Trade and Shopper marketing,


Personal & Household Goods

Company Details

An Indian conglomerate company

Assignment Details

Our client is a leading Indian business house with a presence in diverse industries. They are in the process of identifying new business opportunities to invest behind and are exploring the theme of building a portfolio of strong D2C (Direct to Consumer brands) across categories. They are looking for advisors who understand building strong consumer-oriented business and that are familiar with kids footwear products.

The advisor will work with the promoter group to:
1. Identify the key trends in the category and the nature of opportunities emerging using a combination of secondary data and industry inputs.
2. Helping the client prioritize the opportunities to pursue based on clear criteria, which will include - growth, market size, profitability, ability to differentiate versus competition.
3. Think through a go-to-market approach for the category i.e.,
- product portfolio choices,
- sourcing/manufacturing strategy,
- distribution and retail models to leverage,
- marketing and branding strategies to reach the right customer segments,
4. Helping develop a rough business plan in terms of revenues and profitability for the next 3-5 years.

Skills Required

- Proven experience in the Kids apparel segment, preferable Footwear in the D2C space
- Experiences in high execution and metric orientation.
- Able to identify a customer need-based on field observations.
- Financial modeling (must be comfortable with Excel)
- Understanding of market research techniques and ability to draw conclusions from the data.
- Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner-
- Influence management with customers and field sales agents.
- Negotiation & networking skills

Assignment Duration

3 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions


Nature of Work


Profile Requirements

Experience: 7+ years

Qualification : Graduate

fleXpertise required

SourcingFootwearBrand & Shop-In-shop MerchandisingBuilding BrandMarket SizingShoesManufacturing StrategyGo to Market StrategyKidsMarket ResearchMarket EntryMarketingRetail & Visual merchandisingBusiness modelling




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