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Project Details

Consultant to Develop the Product Portfolio for a new Health Tech Company

Large Indian Consumer/Retail Conglomerate

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  24/02/2022

Cinque Terre

Starts on:  3/03/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Strategic pricing/ Brand P & L, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Customer Loyalty & Retention,

INDUSTRY

Healthcare Technology

Company Details

An Indian conglomerate company

Assignment Details

Our client is a leading Indian business house with a presence in diverse industries. They are in the process of identifying new business opportunities to invest behind and are exploring the theme of building a portfolio of strong D2C (Direct to Consumer brands) across categories. They are looking to engage with Consultant to Develop the Product Portfolio for a new Health Tech Company.

Assignment Details-

- Help map the key product segments in key therapeutic areas of interest - Pain, Hair Loss, Gut Health, Sexual Wellness
- Monitor and identify consumer healthcare market trend and identify products (Prescription and OTC) that should form part of the portfolio based on defined criertia - market potential, growth, competition, Rx patterns.
- Work with the R&D team and provide inputs on product formulation based on an understanding of customer demand
- Help think through broad product positioning and strategies while working with the marketing team

Skills Required

- Must have a sound understanding of pharmaceutical and nutraceuticals with more than 10 years of experience in pharma.
- Good knowledge on consumer health care domain.
- Ability to work independently, take initiative and complete tasks to meet deadlines.
- Thorough understanding of market research techniques and ability to draw conclusions from the data.
- Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 8+ years

Qualification : Graduate

fleXpertise required

Product packagingNew product developmentDirect MarketingMarket ResearchInternal communicationsOffline MarketingBrand ManagementB2C MarketingB2B MarketingBrand PromotionChannel StrategyPricing StrategyMarket Entry

ESTIMATED BUDGET (Total Budget)

-

 

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