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Project Details

Consultant to help build strong D2C brands

Large Indian Consumer/Retail Conglomerate

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad , Lucknow

Posted on:  12/03/2021

Cinque Terre

Starts on:  3/05/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Strategic pricing/ Brand P & L, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Analytics/CRM,

INDUSTRY

E-commerce/Online Retail

Company Details

An Indian conglomerate company

Assignment Details

Our client is a leading Indian business house with a presence in diverse industries. They are in the process of identifying new business opportunities to invest behind and are exploring the theme of building a portfolio of strong D2C (Direct to Consumer ) brands across categories.

They are looking for advisors who understand building strong consumer oriented business and that are familiar with the whole working of the D2C sector

The advisor will work with the promoter group to :
1. Identify the key trends in the category and the nature of opportunities emerging using a combination of secondary data and industry inputs.
2. Helping the client prioritize the opportunities to pursue based on clear criteria, which will include - growth, market size, profitability, ability to differentiate versus competition.
3. Think through a go-to-market approach for the prioritised opportunities i.e.,
- product portfolio choices,
- distribution and retail models to leverage,
- marketing and branding strategies to reach the right customer segments,
4. Help think through the core roles for a centralised high quality marketing team that can provide the needed support to a portfolio of D2C brands including but not restricted to running paid campaigns across channels, leveraging influencer to drive visibility, optimizing performance on online retail

Skills Required

- In-depth understanding with proven experience in the D2C space, to launch new products and grow them.
- Prior experience in the Digital Marketing domain would be a plus.
- Able to identify a customer needs based on primary and secondary research and data
- Financial modeling (must be comfortable with Excel)
- Understanding of market research techniques and ability to draw conclusions from the data.
- Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner
- Influence management with customers and field sales agents.

Assignment Duration

2 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification : Post Graduate or Higher

fleXpertise required

Direct To ConsumerGo To MarketMarketingPerformance MarketingBrand Management Personal Care Product Launch

ESTIMATED BUDGET

-

 

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