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Consultant - Marketing Strategist (Website Content Optimisation)

  • 15-20 Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • less than 1 months
  • Project posted on: 2/07/2021

Consultant - Marketing Strategist (Website Content Optimisation)

  • Marketing
  • Marketing strategy and business planning
  • Brand management
  • Marketing communications/promotions

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata

15-20 Hrs/Week

less than 1 months

 2/07/2021

Assignment Details

Our client, a leading Independent Quality Engineering & Software Testing services company is looking to engage with a Marketing Head to analyse and optimise the company's website.

They are selling to 4 types of clients
type 1 - revenue less than 250M not interested
type 2 - more than 250<1B
type 3 1-25B
type 4 - 25B>

Key responsibilities:
The consultant needs to design the website buyer persona and target the 4 types of users in these companies (Managers, Directors, VP and CIO/CTOs). The company's website content needs to be mapped and analysed for what is the content needed for each type of users in a matrix/grid form and do a gap and relevance analyses. The consultant also needs to suggest what new topics should be written on the website and provide budget based recommendations.

Skills Required

-Excellent communication skills
- Excellent Excel and PowerPoint skills
- Strong marketing domain knowledge
- Strong knowledge of testing industry
- Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required

About the Client

IT service management company

Industry

IT Services & Consulting

Minimum Experience:

10+ years

Additional Skills:

  • business planning
  • market strategy
  • Marketing
  • website optimisation
  • market research
  • website analyses
  • consulting
  • Brand management
  • buyer persona
  • IT consulting
  • content creation

No of open positions:

1

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