IT service management company
Mumbai / Navi Mumbai, Delhi / NCR, Kolkata
Posted on: 2/07/2021
Starts on: 30/07/2021
Marketing
Marketing strategy and business planning, Brand management, Marketing communications/promotions, Social media marketing (SMM), Marketing Head/CMO functions,
IT Services & Consulting
IT service management company
Our client, a leading Independent Quality Engineering & Software Testing services company is looking to engage with a Marketing Head to analyse and optimise the company's website.
They are selling to 4 types of clients
type 1 - revenue less than 250M not interested
type 2 - more than 250<1B
type 3 1-25B
type 4 - 25B>
Key responsibilities:
The consultant needs to design the website buyer persona and target the 4 types of users in these companies (Managers, Directors, VP and CIO/CTOs). The company's website content needs to be mapped and analysed for what is the content needed for each type of users in a matrix/grid form and do a gap and relevance analyses. The consultant also needs to suggest what new topics should be written on the website and provide budget based recommendations.
-Excellent communication skills
- Excellent Excel and PowerPoint skills
- Strong marketing domain knowledge
- Strong knowledge of testing industry
- Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required
less than 1 month(s)
15-20 Hrs/Week
1
Remote
Experience: 10+ years
Qualification : Graduate
consultingcontent creationmarket strategy IT consultingbusiness planningwebsite analysesbuyer personaBrand managementMarketingwebsite optimisationmarket research
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