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Project Details

Consultant - Marketing Strategist (Website Content Optimisation)

IT service management company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata

Posted on:  2/07/2021

Cinque Terre

Starts on:  30/07/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, Social media marketing (SMM), Marketing Head/CMO functions,

INDUSTRY

IT Services & Consulting

Company Details

IT service management company

Assignment Details

Our client, a leading Independent Quality Engineering & Software Testing services company is looking to engage with a Marketing Head to analyse and optimise the company's website.

They are selling to 4 types of clients
type 1 - revenue less than 250M not interested
type 2 - more than 250<1B
type 3 1-25B
type 4 - 25B>

Key responsibilities:
The consultant needs to design the website buyer persona and target the 4 types of users in these companies (Managers, Directors, VP and CIO/CTOs). The company's website content needs to be mapped and analysed for what is the content needed for each type of users in a matrix/grid form and do a gap and relevance analyses. The consultant also needs to suggest what new topics should be written on the website and provide budget based recommendations.

Skills Required

-Excellent communication skills
- Excellent Excel and PowerPoint skills
- Strong marketing domain knowledge
- Strong knowledge of testing industry
- Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required

Assignment Duration

less than 1 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification : Graduate

fleXpertise required

consultingcontent creationmarket strategy IT consultingbusiness planningwebsite analysesbuyer personaBrand managementMarketingwebsite optimisationmarket research

ESTIMATED BUDGET (Total Budget)

-

 

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