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Our client, an international advisory firm is looking to onboard a Loyalty Program Consultant to design the Loyalty Program. The consultant will work with the team who will be working alongside with the identified expert.
Key responsibilities are:
LOYALTY PROGRAM COST ACROSS INDUSTRIES
i) Loyalty Program Budget Estimate (% of Revenue)
ii) Loyalty investment landscape includes
-Direct loyalty and customer relationship management
-Significant investment in technology and transaction enablers and
-Customer engagement platforms.
TRENDS IN LOYALTY PROGRAMS
i) Loyalty Investment Drivers:
-Value of loyalty and the insights garnered from customer loyalty strategy are influencing decisions across organizations
-Driving technical improvements in terms of products/ service
-Leadership placing more strategic importance on loyalty programs / Strong performance from competitors
-To increase acquisition efforts through loyalty program /New competitors in market
-Need to increase value provided to loyalty members
OVERALL ROI ANALYSIS OF LOYALTY PROGRAMS
-Members vs. non-members
-Linkage to product development and pricing optimization
-Position loyalty program strategy as an important component of the overall company strategy
-Enhance other revenue or collaboration opportunities - 3rd party vendors are willing to pay for participation in loyalty programs
-Should have designed loyalty programs (Payoffs, induce consumption for the Hotel, Airline, other industries)
-Excellent written and oral communication skills
-Ability to interpret research findings for multiple audiences
-Ability to creatively solve business problems, innovating new approaches where required
Leading accounting, tax and business advisory firm
Professional Services - Consulting
12+ years
1
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