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Consultant- Marketing Technologist

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 9 months
  • Project posted on: 2/02/2024

Consultant- Marketing Technologist

  • Information Technology
  • Technology Management

On-Site - Mumbai / Navi Mumbai

Full Time

9 months

 2/02/2024

Assignment Details

Our client, a leading management consulting firm, is looking for a Marketing Technologist.

Key Responsibilities:
- Leads the improvement of Salesforce Marketing Cloud technology infrastructure, including enhancing the platform capabilities, security, and integration.
- Works with Salesforce Support, external vendors, and internal technical staff to resolve complex technical problems; researches and leads the implementation of new features and upgrades.
- Offers expertise and development support in marketing automation, campaign management, and 1:1 marketing engagement across multiple online channels (social media, mobile, email, and web).
- With the guidance of the Manager of Marketing Technology, provides the consultation, development of the product roadmap, and implementation of the - Marketing Cloud on an Enterprise level for Business Technology, MarTech, CRM, mTechnical Service Agile teams, etc.
- Translates marketing strategies and business requirements into actionable marketing technology solutions and operations.
- Works with the Manager of Marketing Technology to design, develop and discover future state architecture.
- Provides training and coaching to Enterprise Digital Marketing Specialists and Intermediate Marketing Cloud Technologists.

Skills Required

- Minimum 10 years of related experience, which includes senior technical experience in Salesforce Marketing Cloud; experience to include:
1. Advanced experience of Email Studio, Social Studio, Ad Studio, and Automation Studio, Journey Builder, Audience Builder;
2. Developer Installed Packages inside of Salesforce Marketing Cloud;
3. Salesforce Marketing Cloud implementations;
- Salesforce Certified Marketing Cloud Consultant certification and Email Marketing Specialist certification is required;
- An equivalent combination of education and experience may be considered.
Technical Requirements
- Expert knowledge and skills in:
1. Salesforce Service Cloud and the Salesforce Ecosystem;
2. Salesforce Marketing Cloud Connect and system requirements/limitations;
3. CAN-SPAM, CASL and familiarity with GDPR;
4. AMPScript and SQL;
- Solid knowledge and skills in:
1. Contact Model and Attribute Groups (SubscriberKey, Contact ID and Channel Address Order in Data Designer);
2. customer segmentation, master data management, 1:1 360 Marketing;
3. SOAP and REST API, specifically for Salesforce Marketing Cloud;
4. SSJS and JavaScript;
5. coding solid best practice Responsive Email HTML;
6. unique Email Marketing challenges such as IP-warmup and email deliverability;

About the Client

A top-tier management consulting firm

Industry

Professional Services - Consulting

Minimum Experience:

10+ years

Additional Skills:

  • Marketing Technologist
  • Salesforce Marketing cloud

No of open positions:

1

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