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Project Details

Consultant - Marketing (Shampoo Category)

India's leading consumer goods company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  10/12/2020

Cinque Terre

Starts on:  24/12/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Strategic pricing/ Brand P & L, External communications/public relations, Innovation/ New product development,

INDUSTRY

Personal &Household Products

Company Details

India's leading consumer goods company providing consumer products and services in the areas of health, beauty and wellness.

Assignment Details

Our client, a India leading consumer goods company is looking to onboard a consultant to develop, establish and drive marketing strategies through effective management of planning, Consumer Insights, marketing and promotional activities in Shampoo Category.

Key Responsibilities :-
- Research market to identify new opportunities
- Generate innovative ideas to promote the brand and their products
- Design and implement marketing strategies aligned with business targets
- Devise product go-to-market process, plan time-lines, launch scenarios, pricing and promotions
- Connecting user behaviour with a viable marketing strategy.
- Define and manage the process, timings and outputs of the operational planning framework, ensuring that all Marketing functions deliver plans that support the delivery of strategic and commercial objectives.

Skills Required

- Strong experience of analysis and insight generation and fact base development.
- Excellent communication skills (verbal and written)
- Strong analytical skills
- Team management skills

Assignment Duration

3 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification: Graduate

fleXpertise required

Marketing CommunicationsBrand ManagementGo to Market StrategyBrand Promotion

ESTIMATED BUDGET

-

 

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