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Project Details

Brand Manager

India’s leading consumer goods company

 Mumbai / Navi Mumbai

Posted on:  21/07/2022

Cinque Terre

Starts on:  1/08/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Product Management (incl product launch), Marketing Head/CMO functions,

INDUSTRY

Personal &Household Products

Company Details

India’s leading consumer goods company

Assignment Details

The client is one of the leading Indian multinational consumer goods company. The purpose of this role is to drive excellence in Managing the brand.

Key Deliverables of the Role as follows-

• Responsible for Brand building of the assigned brand
• Launch and manage NPDs based on consumer and trends based on insights and consumer tends
• Responsible for growth and profitability of the Brand.
• Develop Marketing programs.
• Consumer Insighting for brand strategy.
• Media planning & execution of ATL & BTL for the brand.
• Lead communication development on the brand.
• Create Brand equity and loyalty among target consumers using innovative methods.
• Product promotion through Market communication, Media and Sales visibility.

Skills Required

• Media Understanding
• Excellent Media Relations
• Excellent written and oral communication
• Networking skills, managing multiple partners like web, creative, PR agencies, etc.
• Experience in Digital Media
• Networking and influencing skills. To be able to work with multiple stakeholders
• To be able to work under pressure
• Experience in digital & social media would be a bonus.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

digital marketingDirect MarketingmarketingBrand growthBrand ManagementMarket ResearchStrategy developmentMarket EntryBrand managementBrand PromotionMarketing Communications

ESTIMATED BUDGET

-

 

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