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Project Details

Consultant to support and build capability in the Foods - snacking category

India's leading consumer goods company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  6/08/2020

Cinque Terre

Starts on:  20/08/2020

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Marketing communications/promotions, Product Management (incl product launch), Innovation/ New product development,

INDUSTRY

Agro Processing & Food products

Company Details

India's leading consumer goods company providing consumer products and services in the areas of health, beauty and wellness.

Assignment Details

Our client, a India leading consumer goods company is looking to onboard a consultant to develop, establish and drive marketing strategies through effective management of New Product Development, Consumer Insights, advertising and promotional activities in foods snacking space.

Key Deliverables :-
As part of the project the member will develop the market entry, medium- and long-term overall strategy, operational and organisational plan and set up the execution muscle for the Category.

Innovation
- Identify opportunities in foods category which involves forecasting consumer foresight and insights and any opportunities and/or threats emerging from the competitive or technology landscape.
- Work collaboratively with cross functional teams to develop new brand/product bundles and establish viability of the same.
- Develops suitable launch brand mix (4-Ps) and Go-To-Market plans
- To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide delivery of required contribution.

Execution:
- Establish strategies related to product launches, Channels, media releases, PR, advertising & agencies, design agencies, budgets and MIS
- Create brand/product level business plan with volume, gross margins and overall profitability

NOTE :- This project requires full time remote support for 9-12 months.

Skills Required

- 9+ years of experience
- Experience in foods space involving responsibility of category development, NPDs.
- Formulation of Marketing Strategy
- Formulation of Brand health measures
- Execution of ATL plans.
- Digital Marketing experience is ideal.

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 9+ years

Qualification: Graduate

fleXpertise required

Marketing InnovationGo to Market StrategyE-commerceDigital MarketingBrand ManagementMarket EntryNew product developmentCustomer EngagementCustomer Insights

ESTIMATED BUDGET

-

 

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