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Project Details

Digital Marketing Consultant: To create Digital First Approach

Indian Multinational Conglomerate

 Mumbai / Navi Mumbai, Thane

Posted on:  15/06/2022

Cinque Terre

Starts on:  30/07/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Digital marketing, Social media marketing (SMM), Marketing Head/CMO functions, Activation, calendar planning,

INDUSTRY

Advertising & Media related

Company Details

Indian Multinational Conglomerate

Assignment Details

Our client, a leading Indian conglomerate, is looking to engage with a Digital Marketing Consultant for 6 months based out of Mumbai.

Its aim is to give focus to using a Digital First approach in all of Business engagements. It requires a high ability to influence, as it involves working across businesses - including both B2C and B2B.

Key Deliverables:

I. Partner Businesses to help develop a Digital First mindset:
- Understand strategic vision of Businesses and the ensuing operating plans in order to assess where and how Digital Marketing could help maximise returns;
- Influence businesses to invest in their systems, and be the conduit between IT, DnA and CIBD, to bring in the best of consumer /customer journeys to create the move to a more Digital approach;
- Help set up /refine Social listening systems in businesses for continuous online health monitoring;

II. Stakeholder Management:
- Understand Online Business dynamics (esp B2B Business) and their interplay with a larger value chain, that goes beyond their immediate customer;
- Monitor competition and provide ideas to stand out across industries – in the virtual world;

III. Create an ecosystem to make it easier to move into the online world:
- Creating & Identifying the right partnership with ecosystem vendors (agencies, media houses, digital publishers, etc);

IV. Business Development:
- Help business understand why a Digital First approach is critical, and convert the same into projects for the team to help businesses move quickly on these aspects;

V. People Leadership:
-Create the capability within the central team as well as in Business teams to be able to pursue Digital First approach for their businesses;

Note: This is a 6 months project that requires full time capacity and is based out of Mumbai.

Skills Required

- 15+ years of experience in digital marketing, creating and enabling digital first approach in businesses (both b2b and b2c);
- Hands on experience in stakeholder management and business partnerships;
- Well versed with Social Marketing strategies for driving online traffic to company's social media platform;
- Prior experience in business development and enabling digital approaches for it;
- Strong analytical and problem solving skills.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 12+ years

Qualification : Graduate

fleXpertise required

B2B Marketing Digital First Approach B2C MarketingStrategy Customer Journey Social Media Strategies Channel StrategyB2BBrand ManagementChannel MarketingAnalytics MarketingBusiness Partnerships Stakeholder Management Digital MarketingB2C

ESTIMATED BUDGET

-

 

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