SHARE THIS PROJECT

Go Back

Project Details

Digital Marketing Consultant: To create Digital First Approach

Indian Multinational Conglomerate

 Mumbai / Navi Mumbai, Thane

Posted on:  15/06/2022

Cinque Terre

Starts on:  30/07/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Digital marketing, Social media marketing (SMM), Marketing Head/CMO functions, Activation, calendar planning,

INDUSTRY

Advertising & Media related

Company Details

Indian Multinational Conglomerate

Assignment Details

Our client, a leading Indian conglomerate, is looking to engage with a Digital Marketing Consultant for 6 months based out of Mumbai.

Its aim is to give focus to using a Digital First approach in all of Business engagements. It requires a high ability to influence, as it involves working across businesses - including both B2C and B2B.

Key Deliverables:

I. Partner Businesses to help develop a Digital First mindset:
- Understand strategic vision of Businesses and the ensuing operating plans in order to assess where and how Digital Marketing could help maximise returns;
- Influence businesses to invest in their systems, and be the conduit between IT, DnA and CIBD, to bring in the best of consumer /customer journeys to create the move to a more Digital approach;
- Help set up /refine Social listening systems in businesses for continuous online health monitoring;

II. Stakeholder Management:
- Understand Online Business dynamics (esp B2B Business) and their interplay with a larger value chain, that goes beyond their immediate customer;
- Monitor competition and provide ideas to stand out across industries – in the virtual world;

III. Create an ecosystem to make it easier to move into the online world:
- Creating & Identifying the right partnership with ecosystem vendors (agencies, media houses, digital publishers, etc);

IV. Business Development:
- Help business understand why a Digital First approach is critical, and convert the same into projects for the team to help businesses move quickly on these aspects;

V. People Leadership:
-Create the capability within the central team as well as in Business teams to be able to pursue Digital First approach for their businesses;

Note: This is a 6 months project that requires full time capacity and is based out of Mumbai.

Skills Required

- 15+ years of experience in digital marketing, creating and enabling digital first approach in businesses (both b2b and b2c);
- Hands on experience in stakeholder management and business partnerships;
- Well versed with Social Marketing strategies for driving online traffic to company's social media platform;
- Prior experience in business development and enabling digital approaches for it;
- Strong analytical and problem solving skills.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 12+ years

Qualification : Graduate

fleXpertise required

B2BCustomer Journey B2C Social Media Strategies Channel MarketingB2B Marketing Digital MarketingMarketingStrategy Digital First Approach Brand ManagementB2C MarketingStakeholder Management Channel StrategyBusiness Partnerships Analytics

ESTIMATED BUDGET

-

 

info@flexingit.com | Terms of use | Privacy policy | Contact us
©2018 Flexing It® Services Private Limited. All Rights Reserved.

This website uses cookies to ensure you get the best experience on our website. By continuing to use this site, you agree to our cookie policy. Accept