Assignment Details
Our client ,an Indian multinational conglomerate, is looking to engage with a consultant in Consumer Insights & Brand Development who can perform the following responsibilities-
- Develop sustainable & robust feedback capturing mechanism to ensure that:
*Feedback is captured the right way
*It’s being documented & shared with business correctly (through mails &/or
through portal)
*All targeted customers are being efficiently covered
- Ensure timely & appropriate close looping of all customer feedback
- Identify market opportunities, strengths & improvement areas through market visits, customer feedback & data mining
- Develop business case for identified change requirements and support in gaining approval from relevant Business Leadership
- Develop capability within business teams to execute needed change & to facilitate a smooth scale-up & handover. Also create reference resource kit manuals for the business
- Influence business teams across multiple functions (eg Marketing, Service, IT, Business Development) to adopt the new processes and make it part of business-as-usual
- Develop processes of routinely gathering and analyzing customer data from different sources to be able to gain insights on a continuous basis
- Deep dive into consumer / customer behaviors and decision making to identify insights through which we can increase their preference for our brands
- Ensure the team executes per target by planning project activities and monitoring the same
- Influence internal stakeholders’ contribution as per plan by collaborating with them
- Manage day-to-day basis interactions with external agencies (Call Centre, external research partners, IT vendor)
Skills Required
- 7+ years of experience in consumer insight and brand development
- Functional Skills
*Process Management
*Project Management
*Market Research
*Analytical skills
- Excellent written and oral communication skills
- Strong knowledge of statistics
- Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required
Share
12 month(s)
3+ years 
On-Site
