Company Details

Indian Multinational Conglomerate

Assignment Details

Our client a multinational conglomerate is looking for a Consumer Insights & Brand Development Consultant for a duration of 3 months.

Responsibilities:

1.) Business Leadership: Understand strategic business vision to identify, plan and execute initiatives to
significantly elevate brand and marketing plans of Businesses

2.) Project Leadership:
Execute projects to ensure they are built and implemented as per business plan:
- Plan project milestones, monitor/ support ensuing activities and ensure they are executed as per
plan.
- Interact, engage with and advise stakeholders to ensure they contribute as per the plan
- Manage interactions with external agencies on a day-to-day basis with the advice of the team leader

3.) Brand Development
To support brand development projects across primarily B2B businesses.
- Strong understanding of consumer and branding fundamentals
- Develop /help create brand planning frameworks with specific expertise in the B2B space
- Spot and adopt marketing best practices across varied businesses
- Translate brand and marketing activities across the value chain

Skills Required

1. Strong research and analytical skills
2. Ability to think creatively and innovatively
3. Professional judgment and discretion that comes from years of experience in the field
4. Proven ability to develop brand and marketing strategies
5. Advanced communication and interpersonal skills
6. MBA in Marketing from a premier institute
7. Experience of having worked in top B2B Companies
8. Experience in having conceptualized and executed Digital plans will
be a plus