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Our client, a leading B2B chocolate manufacturer company is looking to engage with a Content Creator (Food focus) to join their team and make a mark by collaborating with renowned bakeries, cafes, chocolatiers, and passionate home bakers and partner with iconic brands. Your marketing expertise will directly impact the success of their customers and contribute to the growth of a dynamic and evolving industry.
As our Content Creator, you will be the visual storyteller for their brand, primarily focusing on all things food. You'll be responsible for developing, capturing, and producing high-quality content that not only showcases our offerings but also influences and inspires our audience.
Key Responsibilities:
• Content Development & Creation: Conceptualize, develop, and produce original and engaging food-related content across various formats (photos, videos, short-form content) for our social media channels.
• Food Photography & Videography: Execute high-quality food photography and videography, ensuring visually appealing and mouth-watering imagery that aligns with our brand aesthetic.
• Social Media Management: Actively manage and run our social media handles, scheduling posts, engaging with our audience, and staying on top of platform trends.
• Brand Personality Integration: Understand and effectively incorporate our brand's unique personality and voice into all content created, ensuring consistency and resonance with our target audience.
• Employer Brand Development: Contribute to the development of our employer brand through engaging content that showcases our company culture and values.
• Audience Influence: Create content with the specific goal of influencing audience perception, engagement, and ultimately, driving positive brand association.
Duration- 6 months (potential for longer-term engagement)
Capacity- Full time, 6 days a week
Location- Centre Point, Parel(E), Mumbai
• Experience: 2-5 years of proven experience in content creation, with a strong emphasis on food-related content.
• Portfolio: A strong and active personal social media handle showcasing your food photography, videography, and content creation skills.
• Food Photography & Videography Expertise: Demonstrated proficiency in food photography and videography techniques, including lighting, styling, and editing. Our specific need lies in Lifestyle photography or videography.
• Social Media Savvy: Deep understanding of various social media platforms (e.g., Instagram, Facebook, TikTok, YouTube Shorts) and their best practices for content creation and engagement.
• Tech Savvy: Should have proficiency and expertise in creative tools like Canva and AI.
• Passion for Food: A genuine and enthusiastic interest in food, culinary trends, and the food industry.
• Creative & Influential: A creative mindset with the ability to conceptualize innovative content that influences and resonates with an audience.
• Thirst for Travel: This role will include travel PAN India, specifically to exhibitions.
• Self-Starter: Proactive and able to work independently to develop and execute content ideas.
Bonus Points if you:
• Have experience as a food blogger or enthusiast with a significant online following.
FMCG
3+ years
1
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