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Project Details

Senior Analyst, Marketing & Commercial Business Analytics

Analytical laboratory instrument manufacturing company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  26/05/2022

Cinque Terre

Starts on:  30/05/2022

BROAD CATEGORY

Information Technology

SUB CATEGORY

Business Analysis, Project/Program Management, Data Science,

INDUSTRY

Professional Services - Analytics

Company Details

Analytical laboratory instrument manufacturing company

Assignment Details

Our client, an analytical laboratory instrument manufacturing company, is looking to engage with a Business Analyst.

Work involves:

• Owner of regular marketing & commercial reporting, KPI & target tracking with the main objective of automating the reporting process and ensuring consistency with Waters Global reporting.
• Integrate unstructured data across 1st and 3rd party data sources into structured data that provides the business with a single source of truth for performance on key metrics that drive the business.
• Ensure data cleanliness and accuracy of related outputs are in line with key stakeholder reports and dashboards.
• Develop a regional view of by-products, markets & segments to measure performance and optimize investment across sales and marketing activities
• Any other related additional responsibilities as assigned by the Snr Marketing director or Commercial Operations Director.
• Manage and analyze reports & data portals from key marketing & e-commerce platforms throughout the region, and drive platform-specific insights with business value
• Analyze overall market & channel data to track marketing & business performance, translate data to insights, and flag issues/optimization opportunities
• Generate customer insights and view of demographics, behaviour, patterns & correlations that will enable marketing teams to optimize marketing investment & performance.
• Performance analysis across several domains, including Portfolio, Operations, Financial, Campaigns, and Market-Share, with deep-dive studies on performance issues/opportunities.
• Deliver valuable insights and improvement recommendations to APAC Product, Segment Marketing leaders, and Country leaders including local marketing teams & partners across the region.

Skills Required

• Degree or equivalent preferably in statistics, mathematics, computing, engineering, data science, or any numerate discipline.
• Minimum 3 years of professional experience, in a quantitative/analytical role managing and working with large data sets
• Experience in scripting, extracting large sets of data, designing & building data pipelines
• Experience in setting up a data warehouse/databases and automated reporting & dashboards, drawing from multiple data sources
• Advanced Microsoft Excel (VBA, Power Pivots) skills, experience with data visualization tools, business intelligence tools, and database/dataset structuring & manipulation abilities
• Proficiency in python as a programming language
• Good understanding of workflow automation, associated techniques & tools
• Good understanding of open-source data extraction and associated web-scraping techniques
• Good understanding of data protection protocols and privacy laws

Assignment Duration

3 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

quantitativeData Science PythonPower BIData WarehousingAnalyticsSQL

ESTIMATED BUDGET (Total Budget)

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