Company Details

An Indian general insurance company

Assignment Details

Our client is an insurance firm and looking for a Marketing Technology consultant.

Responsibilities:
- Manage the marketing technology projects (app, content platform, web assets) being implemented at channel & organizational level
- Work with external partners consulting firms, Martech/fintech partners, agencies to lead or drive marketing representation on digital enablement, delivery projects
- Work closely with channel marketing & business teams on Martech initiatives or work as marketing POC in cross functional enterprise-wide projects
- Coordinate with IT teams for platform specific design changes
- Work closely with internal & external delivery teams to perform the following tasks:
1. A/B testing of creative/ content across multiple platforms including website, apps, content sharing platform (advisor portals), customer self-service portal
2. Core understanding & experience in implementing AI/ML driven successful Marketing/Sales projects.
3. Experience in CDP implementation including requirement gathering, use case development, documentation and reporting for marketing/personalization projects working with IT, Martech, Project Management vendors to lay the foundation for omni-channel marketing campaigns
4. Preferable to have worked in Adobe Experience Cloud stack - AEM, Adobe Target, Adobe Campaigns
5. Relationship management with internal technology users and vendor management

Skills Required

- Hands-on experience of running digital marketing campaigns
- Working knowledge of automated platforms such as Adobe Campaign manager, Google Campaign Manager, DV 360, Last click, DDA optimization, A/B testing platforms - Adobe Target/Google Optimize etc.
- Worked on AI/ML Marketing/Sales projects
- Ability to convert digital insights/ data trends into actionable items
- Should possess good communication skills and ability to apply learning into campaigns that strengthen agent/ customer connect/ drive cross sell opportunities
- Inquisitive and willingness to learn and embrace new age marketing tools