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Our client is an insurance firm and looking for a Marketing Technology consultant.
Responsibilities:
- Manage the marketing technology projects (app, content platform, web assets) being implemented at channel & organizational level
- Work with external partners consulting firms, Martech/fintech partners, agencies to lead or drive marketing representation on digital enablement, delivery projects
- Work closely with channel marketing & business teams on Martech initiatives or work as marketing POC in cross functional enterprise-wide projects
- Coordinate with IT teams for platform specific design changes
- Work closely with internal & external delivery teams to perform the following tasks:
1. A/B testing of creative/ content across multiple platforms including website, apps, content sharing platform (advisor portals), customer self-service portal
2. Core understanding & experience in implementing AI/ML driven successful Marketing/Sales projects.
3. Experience in CDP implementation including requirement gathering, use case development, documentation and reporting for marketing/personalization projects working with IT, Martech, Project Management vendors to lay the foundation for omni-channel marketing campaigns
4. Preferable to have worked in Adobe Experience Cloud stack - AEM, Adobe Target, Adobe Campaigns
5. Relationship management with internal technology users and vendor management
- Hands-on experience of running digital marketing campaigns
- Working knowledge of automated platforms such as Adobe Campaign manager, Google Campaign Manager, DV 360, Last click, DDA optimization, A/B testing platforms - Adobe Target/Google Optimize etc.
- Worked on AI/ML Marketing/Sales projects
- Ability to convert digital insights/ data trends into actionable items
- Should possess good communication skills and ability to apply learning into campaigns that strengthen agent/ customer connect/ drive cross sell opportunities
- Inquisitive and willingness to learn and embrace new age marketing tools
An Indian general insurance company
Advertising
8+ years
1
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More than 3000 clients rely on Flexing It today
We host both full-time & part-time projects from top clients for 100+ skill categories. We also help connect experts like you with clients for short consultation calls called Flexperts
You just need to create a ‘boutique firm’ account during the registration process. The rest of the application process remains the same.
Our freelancers fee benchmarking tool, FeeBee helps our freelancers and consultants find out what their peers charged for similar projects. Built on 600K+ verified benchmarks, registered users get unlimited access to it.
As a freelancing platform, we do not provide permanent positions or full-time job to our consultant network.
Flexing It will be involved end to end right from contracts to invoicing. Once you are finalized, your payment details are transparently laid out in your contract terms with your client and our team actively liaises with the client finance team to ensure timely payments.
We do not charge any fee or commission from you. Your fee quote will be paid out to you in full as per your project contract.
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