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Project Details

Global Brand Leader- Diabetes

An Indian biopharmaceutical company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  5/08/2020

Cinque Terre

Starts on:  12/08/2020


Strategy and Business Development


Strategy development, Business planning processes, Business development, Corporate Strategy,



Company Details

An Indian biopharmaceutical company manufacturing generic active pharmaceutical ingredients that are sold in over 120 countries across the globe

Assignment Details

Our client, a biopharma company, is looking to engage with a Global Brand Leader who has experience in handling the diabetes therapeutic market. The Consultant will be responsible for leading the global growth strategy as well as ensuring optimal commercialization for the diabetes portfolio in late development phases.

Key Responsibilities:

• Owning the assets across the diabetes pipeline portfolio and for the functions of global marketing, global launch planning, digital innovation, global insights, forecasting and analytics.
• Lead the diabetes practice growth strategy globally
• Enable local partner and affiliate launch success and LCM execution
• Deliver global strategies, plans and tools for approved and late stage global brands in diabetes
• Develop innovative, global digital multi-channel engagement platforms for HCPs, patients and partners.
• Help translate the company's vision and purpose for customer centricity, and build a diabetes Life Cycle Management (LCM) strategy – with a strong commercial base – that reflects the company's commitment to patients, people, partners and business.
• Lead the execution of global commercial strategies, plans and programs both short and long term in alignment with business strategy. Direct the global marketing department including developing and managing department budgets and resources.
• Collaborate with Global Diabetes Patient Value, Policy, Access,Medical Affairsand other cross-functional colleagues to develop integrated plans to expand global access of diabetes portfolio.
• Ensure aligned global commercial input is provided to inform development programs of pipeline assets throughout all stages of the development program.
• Collaborate with Partners and key external stakeholders, hereby ensuring a sustained launch and life-cycle management of the Diabetes portfolio of the firm..
• Foster creative thinking beyond the molecule, employing transformative approaches to build engaging campaigns and ‘non-molecule innovations’ (e.g., digital therapeutics)
• Lead, develop and execute global brand strategy that includes identification of key market issues, critical success factors for the brands, deep customer and patient insights, brand positioning and messaging including competitive strategies and global marketing tactics.
• Work collaboratively with key medical experts, academic institutions, professional and patient advocacy groups to validate commercial approach and launch readiness.
• Lead lifecycle planning activities including long term competitive planning.
• Identify global market research needs, align on market research plans, and translate competitive intelligence into insights, product strategies and forecasting assumptions.
• Lead with strengths, passion and confidence to continually reinforce firm's values and culture.
• Collaborate with Regions and Corporate functions on key initiatives that affect Local and Global Diabetes business. Advises and collaborates with Region and Country leaders to support continuous improvement and delivering best in class commercial execution.
• Develop and implement the annual diabetes business plan and budget. Establish growth and profit expectations. Organize, prioritize and align resources needed to deliver the business plan.
• Drive the growth of the diabetes portfolio by establishing sales goals for existing products, successfully launching new products, and supporting strategic partnerships.
• Develop and implement commercial innovations and communicate Regional best practices throughout the firm
• Serve as a change leader and continuously build on strengths and capabilities.

This project would require fulltime onsite support for 6 months in Bangalore.

Skills Required

• Bachelor’s degree required. Advanced degree preferred with emphasis on Life Science or Business preferred.
• Minimum 10 years of (bio)pharma experience, preferably with deep experience in diabetes & metabolic diseases in major and emerging markets. Experience across different therapy areas including oncology, immunology and other specialty biologic areas are welcomed. Experience in the biosimilar world is a plus, but not a ‘must have’.
• Solid understanding of product launch planning, portfolio management, strategy as well as commercial operations is key. In addition, strong knowledge of global key-markets, whilst being able to analyze and identify health care ‘savings’, is a big plus.
• Commercial launch experience and life cycle management required. Diabetes experience is key.
• Strong leadership skills, be an excellent communicator with an ability to develop meaningful relationships, a strategic thinker who can work in cross-functional teams, a seasoned collaborator who can successfully lead and influence external and internal stakeholders.
• Motivated self-starter who is comfortable innovating in an entrepreneurial and fast-paced company environment, as (s)he seeks to be part of an organization that wants to experiment and work towards a vision and set up that is not similar to the industry standard. Hence, the candidate should not shy away from doing something different, and be part of an exciting journey.
• Must be willing and able to travel internationally.
• Fluency in English required.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 12+ years

Qualification: Post Graduate or Higher

fleXpertise required

Brand PromotionGo to Market StrategyPricing StrategyGlobal StrategyChannel MarketingGlobal MarketingChannel StrategyChannel Partner ManagementPortfolio analysis & reviewStrategyBrand Management




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