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Project Details

Digital Marketing Consultant

An Education Start-up

 Mumbai / Navi Mumbai, Delhi / NCR

Posted on:  22/02/2019

Cinque Terre

Starts on:  1/03/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Marketing communications/promotions, Digital marketing, Advertising/media management, Social media marketing (SMM), Search Engine Optimization, Product Management (incl product launch), Analytics/CRM,

INDUSTRY

Professional services - Consulting

Company Details

An Education Start-up

Assignment Details

We are going through a transformation & are in the process of changing our brand to reflect a new & inspiring vision. We provide capability enhancement solutions to our customers to help them grow in their careers through an exciting catalogue of courses & mentoring solutions.

We are looking for a Digital Marketing Consultant to develop, implement, track and optimize our digital marketing campaigns across all digital channels. He/ she needs to be business focused as our Digital investments are closely tied to our business.

The key roles and responsibilities would be:

• Responsible for Digital & marketing initiatives that deliver specific Revenue
numbers
• Maintain our social media presence across all digital channels; plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Measuring and reporting on the performance of all digital marketing campaigns
• Inbound marketing capability-been exposed to or led individually the inbound
strategy creation for a business-in education, travel, e-commerce.
• Aware of & has driven a content strategy & used it effectively to drive digital outcomes.
• Ensure our customer data is structured & systematically maintained.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
• Responsible for all marketing analytics
• Identify trends and insights, and optimize spend and performance based on the
insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Bring experience in using Martech tools.

Skills Required

• MBA in Marketing preferred from a top or tier 1 institute.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Assignment Duration

6 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 8+ years

Qualification: Post Graduate or Higher

fleXpertise required

Digital Marketing digital campaigns and JavaScript developmentgoogle analytics A/B and multivariate experiments advertising campaigns SEO/SEMHTML CSS

ESTIMATED BUDGET (Total Budget)

-

 

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