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Our client is an American multinational confectionery, beverage and snack food company and they are looking to onboard a Marketing Technologist who will develop, establish and drive all the brand campaigns, site builds and data initiatives across brands.
Key Responsibilities :-
- Coordinate with brands to create campaigns and ensure that the campaigns are produced basis laid down standards.
- Ensure that the data is captured correctly and leveraged for subsequent campaigns
- Innovate and present new marketing platforms and strategies
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Create and manage link building strategies, content marketing strategies, and social media presences
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Proven working experience in digital marketing
- Solid knowledge of website analytics tools, CRM, personalisation tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
An American multinational confectionery, beverage and snack food company
Internet Services
6+ years
1
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Professional Services - Consulting
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