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Our client is an American multinational confectionery and is looking to engage with a Web Analyst who will be responsible:
- for analysing company's website's design, content, traffic and performance and generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions.
- for analysing performance of paid media campaigns, Direct marketing (email), content and SEO and identify opportunities to improve performance towards defined goals of generating traffic, reduce bounce rate or sign ups.
- will generate dashboards and ensure daily updates.
- 6-8 years of experience
- S/he will need to be very conversant with Google Analytics.
- be hands on with querying different databases and building visualization using
Power BI kind of tools.
- Knowledge of CRM/CDP systems is an added advantage.
- S/He needs to be conversant with website performance metrics of various kinds
of websites – engagement, commerce , gaming etc.
An American multinational confectionery, beverage and snack food company
Professional Services - Data Analytics
6+ years
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