Company Details

A venture capital firm focused on helping build the future of healthcare delivery.

Assignment Details

Our client, a US based venture capital firm focused on helping build the future of healthcare delivery is looking for a Digital Marketing consultant to help with lead generation through social media and google advertising for some strategic internal projects.

Key Responsibilities are:

1. Content/ Creatives:
▪ Design and build creatives for social media and google ads (will be supported by internal team on select instances)
▪ Provide inputs on best practices across multiple digital channels

2. Website design:
▪ Collaborate with internal team to optimize landing pages and user experience
▪ Provide inputs on best practices across multiple tools and follow-up through email marketing
▪ Handholding to institutionalize website reporting and analytics

3. Performance Marketing:
▪ Execute experiments and conversion tests for strategic internal projects incl. A/B testing
▪ Identify trends and insights and optimize spend and performance based on the insights
▪ Identify critical conversion points and drop off points and optimizes user funnels.
▪ Manage campaign spend in major channels like Facebook/ Instagram and Adwords

Skills Required

Experience with copywriting and creation of content/ creatives
▪ Channel experience including social channel/ad platform expertise
▪ Experience in optimizing landing pages and user funnels
▪ Experience with A/B and multivariate experiments
▪ Experience in setting up and optimizing Google Adwords campaigns
▪ Experience with social channel/ Ad platform tools and analytics
▪ Up to date with the latest trends and best practices in online marketing