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Project Details

Consultant - Market Intelligence for Agriculture Marketplaces

A Tech-driven solutions for every step of the farming lifecycle.

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  4/12/2020

Cinque Terre

Starts on:  18/12/2020


Strategy and Business Development


Strategy development, Business development, Data analytics, Corporate Strategy,


Professional services - Consulting

Company Details

A Tech-driven solutions for every step of the farming lifecycle is here to partner with farmers to build a resilient and sustainable farming ecosystem by reducing risk and improving the quality of life of farmers. We bring together learnings, experience and networks built over five decades in this field as a part of UPL, in over 120 countries and the ability to deploy transformative solutions in an agile manner. does this by bringing all farms online and thereby, making mechanisation, technology and scientific know-how accessible to the farming community. We provide technology led farming solutions for every step of the farming lifecycle.

Assignment Details

Our client provides tech-driven solutions for every step of the farming lifecycle, from inputs, machines, and advisory to markets, finance, and social, to boost yield and income.

They are keen in assessing the attractiveness of sub segments in the global agriculture marketplace sector where the client can create value based on its existing capabilities. The sub sectors that they are keen to explore are as follows :
1. Retail Marketplace for inputs (B2B)
2. Trade Marketplace for agricultural outputs (B2B)
3. Farmer Input marketplace (B2C)
4. P2P Marketplace (C2C)

The suggested sub segments could be as a combination of relevant geographies ( India, South Africa, Australia, Costa Rica, SE Asia ) and products.The assessment of attractiveness should be based on market analysis and competitor landscape review.

Key Responsibilities :-
1. For the 4 sub sectors, segmentation by relevant products and global geographies.
2. For each segment assess market and competitors :-
a. Market sizing and identification of pockets of opportunities
b. Competitive landscape review including, but not limited to,
i. business model, value proposition, capabilities, challenges
ii. size (#users, traded volume, financial), market share
c. Key risks including regulatory, market structures etc
3. Overall direction of agriculture marketplace industry for the next 3-5 years.

Skills Required

1. Experience of having done similar projects in market intelligence for AgTech.
2. Familiarity with the agriculture landscape in the target geographies will be a plus.
3.Strategic mind-set and analytical skills.
4.High performance and quick learner.
5. Strong written and verbal communications skills with good proficiency in using basic MS office tools and very strong in excel and PPT skills

Assignment Duration

1 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 8+ years

Qualification : Graduate

fleXpertise required

Business Intelligence AgTechMarket IntelligenceConsultingAgricultureMarket AnalysisAgricultural technology FarmingAgriTech




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