Company Details

A non-profit social enterprise

Assignment Details

Our client a leading non-profit social enterprise committed to health and joy for all focuses on improving the well-being of the poor by providing a range of affordable and high-quality primary-preventive health services. They are looking to engage with a Digital marketing Consultant to support the retail fundraising strategy.

Responsibilities:
1. Develop an understanding of the enterprise healthcare delivery model
2. Devise & execute digital marketing plan for healthcare service model including primary healthcare service delivery, medical centre, yoga institute & wellness centre through careful research and analysis of all initiatives.
3. Prepare & execution digital marketing plan for marketing yoga & wellness program & workshop
4. Manage social media marketing (Facebook, Twitter, LinkedIn) & create promotional updates for social media marketing
5. Campaign planning for medical centre, yoga institute & wellness centre
6. Plan and execute campaigns to communicate the enterprise motto of health and joy for all
7. Assist with the drafting of press releases to ensure the effective outreach to media, corporates & donors
8. Execute ongoing coordination of external and internal teams around digital marketing initiatives

Skills Required

• Bachelor’s Degree in Marketing, Communications, or other related discipline.
• Experience of working in a digital space & managing digital marketing plan & initiatives.
• 3-5 years’ experience in marketing preferably in healthcare delivery, development or related sector
• Excellent verbal and written communication skills.
• Candidate should be proficient in required computer applications