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Project Details

Communications Consultant

A NGO for underprivileged women & girls in rural areas

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  31/08/2020

Cinque Terre

Starts on:  14/09/2020




Marketing strategy and business planning, Marketing communications/promotions, Digital marketing, External communications/public relations, CSR/ Cause marketing, Media Management,


Development/Not for profit

Company Details

A NGO for underprivileged women & girls in rural areas

Assignment Details

Our client is an NGO that works around the globe to save lives, defeat poverty and achieve social justice. The client has been running a key program over the last 10 years to meaningfully improve maternal and child health (MNCH) indicators and improve the capacity and quality of the healthcare delivery system in a State of India.

As the the program culminates, the client is keen to capture the extensive work done through the program, and synthesise the key learnings on how impact at scale was achieved as well as to have a compelling narrative around key innovations underpinning the program.

There are 3 key deliverable's:

1: Develop a story arc that captures State's story of achieving Impact at Scale and the 3-5 core themes that formed the cornerstone of the approach; develop a high quality communications product that tells the story across:
-Context and program goals to meaningfully move the MNCH indicators and strengthen capacity of the government and healthcare system
-Program strategy and approach to scaling from a few districts to the entire the state); key innovations piloted and impact achieved
-Core themes that were key to the strategy and impact e.g., government ownership and leadership, and how these played out and delivered results

2: Technical Support Unit (TSU) Innovation brief - capture how the TSU model works, key challenges faced, and how it was executed. Outline how the model has helped to strengthen the government’s capacity building and systems (4-6 page output)

3: Data for Decision-making innovation brief - Highlight the data capture framework across disparate sources, how data was interpreted and visualised and challenges faced; Outline how this led to better decisions and results, and derive learning's for other programs (4-6 page brief)

- Provide technical advice, update and support the implementation of the overall communications strategy across the 3 deliverables
- Ensure influential messaging for effective engagement of all target audiences
- Maintain a communications toolkit consisting of standard templates targeting different relevant audiences ;
- Based on inputs from team as well as stakeholders, ensure the overall story arc is compelling and delivers high impact
- Take inputs from various stakeholders and support the team to finalise the end products with a key emphasis on overall communications

Skills Required

- Communications experts with sound knowledge of industry best practices, tested methods, to build powerful strategic communications
- Development sector experience is required
- Good multitasking skills; ability to organise tasks in order to maintain high performance under tight timelines
- Ability to work independently, as well as in a team environment

Assignment Duration

4 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work


Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

Digital MarketingInternal communicationsContent DevelopmentBrand PromotionMarketing CommunicationsCorporate Communications




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