Our client, a management consulting firm, is working with an FMCG client. They are looking to engage with a Digital Marketing Consultant to develop, implement, and manage marketing campaigns to promote newly launched products.
The consultant will develop strong and innovative digital marketing strategies, using SEO, PPC, and other techniques to drive traffic to company pages (brand website, e-com marketplaces, social media pages) and generate interest in company's products.
1. Enhance brand awareness in the digital space
2. Develop and implement SEO, SEM and PPC strategies
3. Create and manage link building strategies, content marketing strategies, and social media presences
4. Innovate and present new marketing platforms and strategies
5. Develop engaging online content including videos, graphics, and blogs; monitor and analyse the content success
6. Forecast marketing campaign growth and ROI for marketing campaigns
7. Optimize marketing campaigns, email marketing, social media, and display and search advertising using web analytic tools
8. Use Google Analytics, Google AdWords, and other relevant sites
9. Drive traffic to brand website, social media and e-com pages
Note: The project is based out of Pune.
1. Proven experience of working as a Digital Marketing Consultant and managing
digital marketing campaigns on Facebook, Twitter, Instagram, SEO, SEM, PPC
2. Prior Experience of working with Personal Care & Beauty space or FMCG will
be added advantage
3. Sound knowledge of lead generation, email marketing, digital marketing tools, social media platforms, and SEO best practices
4. The ability to analyze large amount of data
5. A creative individual able to brainstorm and generate innovative marketing ideas for the client
6. Google Analytics and AdWords knowledge is a must