Company Details

A Leading Educational Institute

Assignment Details

We are about to launch a TV advertisement campaign in collaboration with the Government of India. While we have the content (TV advertisement) ready, we need to present the government with a media strategy and plan for the content across three months (July - September, 2019). Hence, we are looking for an expert in media planning and buying who can formulate the media strategy plan as mentioned.

Responsibilities include:
• Developing media objectives and strategy document based on client’s campaign brief and propose media solutions in sync with their end objective
• Schedule and conduct proposal strategy sessions with objective of producing campaign plans aligned closely with the advertiser’s campaign goals, maintaining quality & business standards
• Undertake research and utilize internal & external inventory reporting and audience building tools to identify target audiences and create a deliverable media strategy.
• Set the standard for all processes that pertain to implementation and strategy formulation
• Communicate & coordinate between relevant teams of various departments (Creative Services, Account Management etc.) effectively to build comprehensive media strategy

Skills Required

• Strong experience in media planning and buying
• Media planning expertise TV media planning, radio and digital (especially for media dark areas) will be a huge plus
• Solid understanding of all media channels and with knowledge of strengths and weaknesses of each channel
• Excellent presentation skills
• Strong communication skills