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Project Details

Consultant - Media Planner

A leading university

 Delhi / NCR

Posted on:  26/04/2019

Cinque Terre

Starts on:  1/05/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Marketing communications/promotions, Digital marketing, Advertising/media management, Media Management,

INDUSTRY

Advertising & Media related

Company Details

A Leading Educational Institute

Assignment Details

We are about to launch a TV advertisement campaign in collaboration with the Government of India. While we have the content (TV advertisement) ready, we need to present the government with a media strategy and plan for the content across three months (July - September, 2019). Hence, we are looking for an expert in media planning and buying who can formulate the media strategy plan as mentioned.

Responsibilities include:
• Developing media objectives and strategy document based on client’s campaign brief and propose media solutions in sync with their end objective
• Schedule and conduct proposal strategy sessions with objective of producing campaign plans aligned closely with the advertiser’s campaign goals, maintaining quality & business standards
• Undertake research and utilize internal & external inventory reporting and audience building tools to identify target audiences and create a deliverable media strategy.
• Set the standard for all processes that pertain to implementation and strategy formulation
• Communicate & coordinate between relevant teams of various departments (Creative Services, Account Management etc.) effectively to build comprehensive media strategy

Skills Required

• Strong experience in media planning and buying
• Media planning expertise TV media planning, radio and digital (especially for media dark areas) will be a huge plus
• Solid understanding of all media channels and with knowledge of strengths and weaknesses of each channel
• Excellent presentation skills
• Strong communication skills

Assignment Duration

2 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Both (On-site & Remote)

Profile Requirements

Experience: 10+ years

Qualification: Graduate

fleXpertise required

TV AdvertisementMedia buyingMedia planningAdvertisementMedia Buying & PlainningMedia strategy

ESTIMATED BUDGET

-

 

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