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Catchment and Consumer Behavior-Analyst

  • Full Time
  •  On-Site - Mumbai / Navi Mumbai
  • 4 months
  • Project posted on: 28/02/2023

Catchment and Consumer Behavior-Analyst

  • Research and Academia
  • Consumer research
  • Product Development/ R&D

On-Site - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Full Time

4 months


Assignment Details

Our client, a leading tax and advisory firm is looking to engage with a professional to carry out Catchment area analysis and Consumer surveys in the retail sector.

Key responsibilities :-

*Catchment area
- To carry out competitor analysis, demographics, prosperity, etc.
- To help client understand the market potential and penetration
- To understand customers travel network
- Improve marketing outreach and customer targeting campaigns
- Analyze competitor locations
- Map customer behavior and mobility patterns

*Consumer Behavior
- To understand consumer preferences, purchasing frequency, etc.
- Determine needs of customers through intense research, surveys, and focus groups
- Identify market trends.
- Define, measure, and communicate key performance indicators for consumer segment
-Promote consumer segment interests.

Project Location - Tirupati - Client location all expenses including food, travel lodging and boarding will be managed by the client.
Project Duration - 4 Months
Capacity Required - Full Time / On-site

Skills Required

* At least 2 years of relevant experience.
* Experience in consulting companies preferred
* Experience in research firms preferred
* Mandatory experience in working with retail chains only.
* Experience in collecting and analyzing data
* Good communication skills

About the Client



Professional Services - Consulting

Minimum Experience:

2+ years

Additional Skills:

  • Consumer behavior
  • Market research
  • Market Analysis
  • catchment area
  • Consumer insights
  • Consumer research

No of open positions:


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