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Project Details

Research Expert

a leading start up in Online gaming

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Bangalore, Pune, Hyderabad

Posted on:  17/08/2022

Cinque Terre

Starts on:  1/09/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Analytics/CRM,

INDUSTRY

Professional services - Consulting

Company Details

a leading start up in Online gaming

Assignment Details

Our client, a start up in Online Gaming, would like to engage with a Consultant to help design revenue maximization and CAC optimization for a short term duration of 2-3 weeks duration.

Key responsibilities:
1. The consultant to find the bridge between ARPU of $1/MAU/year (e.g., ad-revenue based news aggregators like Dailyhunt, Sharechat etc.) vs. $3/MAU/year (FB) vs. $4/MAU/year (more premium news aggregators)?
2. Benchmarking: ARPU, sales org structures, agency deals, ad formats, sales GTM, branding vs. performance mktg.
3. Assess the shifts or the change between display & video, direct & network.
4. To check what is next beyond video-gaming etc.
5. Asess the various levers to maximize ad realization in an ad-revenue based business.
6. Consultant to find the right set of advertisers and publishers a business should onboard.
7. Differentiate programmatic selling & types vs Direct selling.
8. Find ways to build a sustainable & profitable Ad revenue business in India.
9. Research a path to building client’s own DSP, ways how the landscape has evolved, major DSPs exist in India today, DSPs failed or got acquired. Type of investment required Build vs Buy vs White label.

Duration - 2 to 3 weeks
Remote

Skills Required

- Relevant experience of 8 to 10 years
- CAC optimization, Benchmarking experience
- Excellent written and oral communication skills
- Strong knowledge of statistics
-Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required

Assignment Duration

1 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 10+ years

Qualification : Post Graduate or Higher

fleXpertise required

researchbenchmarkingAverage revenue per unit Market ResearchCommunication skillsCAC optimizationGo to Market StrategyPricing StrategyMarket Entry

ESTIMATED BUDGET (Total Budget)

-

 

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