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Our client, a start up in Online Gaming, would like to engage with a Consultant to help design revenue maximization and CAC optimization for a short term duration of 2-3 weeks duration.
Key responsibilities:
1. The consultant to find the bridge between ARPU of $1/MAU/year (e.g., ad-revenue based news aggregators like Dailyhunt, Sharechat etc.) vs. $3/MAU/year (FB) vs. $4/MAU/year (more premium news aggregators)?
2. Benchmarking: ARPU, sales org structures, agency deals, ad formats, sales GTM, branding vs. performance mktg.
3. Assess the shifts or the change between display & video, direct & network.
4. To check what is next beyond video-gaming etc.
5. Asess the various levers to maximize ad realization in an ad-revenue based business.
6. Consultant to find the right set of advertisers and publishers a business should onboard.
7. Differentiate programmatic selling & types vs Direct selling.
8. Find ways to build a sustainable & profitable Ad revenue business in India.
9. Research a path to building client’s own DSP, ways how the landscape has evolved, major DSPs exist in India today, DSPs failed or got acquired. Type of investment required Build vs Buy vs White label.
Duration - 2 to 3 weeks
Remote
- Relevant experience of 8 to 10 years
- CAC optimization, Benchmarking experience
- Excellent written and oral communication skills
- Strong knowledge of statistics
-Ability to interpret research findings for multiple audiences
- Ability to creatively solve business problems, innovating new approaches where required
a leading start up in Online gaming
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10+ years
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More than 3000 clients rely on Flexing It today
We host both full-time & part-time projects from top clients for 100+ skill categories. We also help connect experts like you with clients for short consultation calls called Flexperts
You just need to create a ‘boutique firm’ account during the registration process. The rest of the application process remains the same.
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As a freelancing platform, we do not provide permanent positions or full-time job to our consultant network.
Flexing It will be involved end to end right from contracts to invoicing. Once you are finalized, your payment details are transparently laid out in your contract terms with your client and our team actively liaises with the client finance team to ensure timely payments.
We do not charge any fee or commission from you. Your fee quote will be paid out to you in full as per your project contract.
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