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Project Details

Digital Marketing Consultant

A leading multinational pharmaceutical corporation

 Mumbai / Navi Mumbai

Posted on:  16/10/2019

Cinque Terre

Starts on:  1/11/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Digital marketing, Social media marketing (SMM), Search Engine Optimization, Analytics/CRM,

INDUSTRY

Media

Company Details

A leading multinational pharmaceutical corporation

Assignment Details

• Manage Digital Marketing platforms and processes whilst driving change of behavior across relevant stakeholders – Marketing, Sales, Commercial Excellence and Medical
• Manage the implementation of the strategic plan on the local level by providing consultancy support cross-functionally
• Drive optimal usage of available platforms and processes by championing platform/process governance and KPIs to monitor and track platform utilization through ongoing reporting
• Be the go-to person for any digital platform/content/training/change management inquiries
• Manage creative, media and other content production vendors to develop and deploy integrated multi-channel marketing campaigns according to established best practice standards
• Comply with local regulations, industry and Company’s code of conduct at all times
• To work in line with corporate and departmental processes like Global and Local IT, Medical, Legal, and Regulatory. To liaise with external vendors and assigned third parties
• A/B Testing, measure the performance of CTAs and improve conversion rate consistently
• Channel Management & CEP Operations
• Service programs to ensure all objectives are met on time and budget
• Assist in setting up project plans for new programs and collect and present data to support the digital team during the proposal phase
• Provide regular, cohesive status reports
• Identify problems early and appropriately seek solutions
• Enhance the company's vision to a healthier leader in engaging internal and external stakeholders via innovative solutions, explicit planning to contribute to business growth
• To support Marketing on the processes defined to develop innovative digital campaigns on regular intervals
• Understanding the macro shifts in how customers access information via different digital channels in India and across the globe, predicting rates of change and relating this back to the business
• To contribute towards the broader customer relationship strategy in conjunction with other commercial functions, of which digital/multiple channels will be key components.

The role might get converted into a full time position basis mutual interest and understanding

Skills Required

• Strong English skills (written & spoken)
• At least 8- 10 years of project management in the digital space
• B.Com/BA/B.Sc/Executive programs
• 2-4 year(s) experience in agency / consulting environment/ pharma
• Ability to problem-solve and work within a team environment
• Good writing, communication and presentation skills
• Proven ability to successfully work with clients and internal teams
• Strong working knowledge of digital marketing tactics, including email marketing, web development, online advertising, and mobile marketing is preferred
• Highly self-motivated and self-driven, enthusiastic about the Digital space and multi-channel
Marketing
• Knowledge of Tableau, data analytics, and content management highly preferred

Assignment Duration

12 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 8+ years

Qualification: Graduate

fleXpertise required

Digital MarketingTableaumobile marketingEmail Marketingonline advertisingdata analyticsweb development

ESTIMATED BUDGET (Total Budget)

-

 

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