Assignment Details
Our client, a leading manufacturing company is looking to engage with a Consultant who can help them learn and scale-up business impact from both organic & paid campaigns. This could be lead generation, e- commerce, off-line store visits and even branding KPIs.
Key Responsibilities :-
- Help customers discover the brand online through SEO (on-page and off-page)
- Grow key KPIs (Traffic, Leads and Sales) via paid, organic & own media channels
- Work with the agency to implement the best practices of on-page, off-page and
technical SEO and drive thought-leadership.
- Perform regular site audits and analyse data to ensure that we are using the latest
Google search features and are optimised for the right keywords.
- Improve number of customers discovering and contacting our exclusive boutiques through GMB Optimisation and Local SEO
- Grow Brand awareness and consideration among the relevant consumers through digital branding campaigns
- Optimise digital Assets in consumer purchase journey through search engines, website, re- marketing etc. – to ensure maximum ROI for the brand
Note :- This role requires you to travel to office once a week
Skills Required
- 4 to 20 years of experience in SEO optimization and managing search marketing campaign budgets at scale
- Proven track record of increasing traffic, improving brand, website and stores
visibility within major search engines, and increasing site authority through trusted and natural link building.
- Should be well versed with on-page (meta tags, keywords, content, tags, page load speed, internal linking, breadcrumbs, website structure) and off-page strategies (backlinks, online reputation, guest outreach, anchor text)
- Earlier experience of managing local SEO for large store network organisation is a plus.
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12 month(s)
3+ years 
On-Site
