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Project Details

Consultant - Go-to-market transformation

A leading Management Consultancy

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Ahmedabad , Ghaziabad, Mangalore, Vadodara, Visakhapatnam, Pondicherry

Posted on:  12/04/2021

Cinque Terre

Starts on:  30/04/2021




Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Strategic pricing/ Brand P & L, External communications/public relations, Product Management (incl product launch), Activation, calendar planning, Innovation/ New product development, Analytics/CRM, Trade and Shopper marketing, Media Management, Customer Loyalty & Retention,


Personal &Household Products

Company Details

A leading management consulting firm

Assignment Details

Our client, a leading management consultancy is working with a FMCG company. And to support their initiatives, they are looking to engage with Consultant who have experience in implementing go-to-market changes across general trade and modern trade channels for a large FMCG firm.

Project Deliverables:

1. Benchmarking best-in-class companies to drive channel-specific growth
2. Analyse date to identify opportunities to accelerate growth across channel x brand
3. Develop strong and innovative initiatives to accelerate growth in rural general
trade and chemist channels
4. Program manage the roll-out of initiatives with the granular activity plan and co-
ordination with a multifunctional team
5. Develop compelling communication and storyline for change management for
implementing the recommended initiatives
6. Embed key capabilities within the organisation

Note: This project is remotely based.

Skills Required

1. Prior experience in Go to Market Transformation with a top tier FMCG firm is a must.
2. Hands of experience of FMCG-Go To Market in India
3. Experience of working in rural geographies
4. Experience in handling distributors and working with distributor salesman
5. Experience in working with the trade/ retail marketing team
6. Strong analytical skills (knowledge of alteryx is good-to-have)
7. Strong verbal and written communication skills and ability to summarize complex information in a clear and concise manner

Assignment Duration

4 month(s)

Capacity Required

Full Time

No. of Positions


Nature of Work


Profile Requirements

Experience: 8+ years

Qualification : Post Graduate or Higher

fleXpertise required

Go-to- market Chemist Channel Channel Partner ManagementRetail Sales Operations Channel Sales FMCGMarketing Distributor Management Customer ManagementLead Generation SalesChannel Strategy Rural geographies Negotiation Strategy Business Development Strategy


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