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Project Details

Senior Consultant to support designing of a go-to market strategy

A leading Japanese education MNC

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  4/02/2022

Cinque Terre

Starts on:  7/02/2022




Marketing strategy and business planning, Insights/Market research,


Professional services - Consulting

Company Details

A leading Japanese education MNC focusing on correspondence education and publishing

Assignment Details

Our client - a Japanese Education Conglomerate is planning a research for a K-12 market in India. There will be a junior strategy consultant who will support research, data gathering, analysis.

The support would involve:
- Update on the market, competitors’ strategies, products and offerings e.g. implication of recent introduction of CUCET.
i. Major changes and/or disruptions in B2S/B2S2C markets e.g. many NEP related measures ex early introduction of CUCET
ii. Any significant new entrants in student assessments, self-learning content, student coaching/tutoring market
iii. Any significant changes in the strategies, offerings etc of key competitors’ in the above segment
iv. Any significant changes in pricing, bundling, type and nature of interventions
both by existing and emerging players.

- Enable sales to scale-up to 10X in 2022-2023 across major regions of India (e.g. North, South, West, Central etc) and partnerships and specific partners necessary to achieve the same (e.g.
channel partners, business advisory board etc).
i. Approach that could work for chains of schools to buy across regions
ii. Key tie-ups necessary to open doors and convert; suggested list and options to onboard
iii. Key partnerships on the ground to actively promote and sell; priority partner
types & names, terms and conditions under which each of these arrangements work etc

- Size the tutoring & coaching market in India; the key business models both in B2C and B2S2C space; including the traditional as well as edtech offerings; the key success factors &
upcoming evolution of the model; and potential white spaces in the market (in terms of content, delivery approach, new business models etc).
i. Models and sizing across B2C & B2S2C; both traditional and emerging edtechs; pricing and margins
ii. New models evolution over time, their traction and expected evolution going forward especially in view of disruptions such as covid
iii. Key success factors and challenges
iv. Any existing or emerging white spaces especially in terms of evolving consumer demand

It is an estimated 6 week project

Skills Required

- Excellent communication, research and analytical skills.
- Strong interpersonal skills
- Experience of having worked in a similar project

Assignment Duration

1 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions


Nature of Work


Profile Requirements

Experience: 10+ years

Qualification : Graduate

fleXpertise required

Market SizingK-12Market ResearchConsultingGo to Market StrategyMarket Entry


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