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Project Details

Consultant - Marketing Communication

A leading Indian University

 Delhi / NCR

Posted on:  27/09/2019

Cinque Terre

Starts on:  6/11/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Social media marketing (SMM), Search Engine Optimization, External communications/public relations, CSR/ Cause marketing,

INDUSTRY

Professional services - Consulting

Company Details

A leading Indian University

Assignment Details

The client a leading Indian University, they are looking for a passionate professional to lead the Communications function. This role is tasked with the responsibility to build image and reputation of the Centre with key stakeholder groups including donors, implementing partners, academic partners, Government authorities, Behavior Science KOLs and the public at large. Reporting in to the Centre Director, the Communications Manager will devise and execute high impact, innovative communication strategies for the Centre’s projects and research papers; and serve as a key point of contact with policy stakeholders, media partners, and others. The role is ideal for a seasoned communications professional with outstanding written, verbal, and content skills whose keen on exploring career prospects within the development space.

The Responsibilities will include:
a)Reputation Building
1)Develop and implement innovative communication plans to showcase client's projects to media, central and state level policymakers, researchers and other stakeholders.
2)Generative positive media coverage for the centers and its projects.
3)Lead the effort on entry submissions and award nominations for leading Behavior Science and Development forums and journals globally.

b)Vendor management
1)Oversee hiring and work collaboratively with external communication agencies (media, creative, PR, digital, graphic design, printers) to achieve day to day deliverables.
2)Take the lead on logistics management for organizing marquee events like workshops, panel discussions, India visits of renowned speakers, public lectures etc.

c)Content management & internal communications
1)Develop and update content for various internal communication channels, including the Centre’s social media handles, newsletters, videos, pod-casts etc.
2)Developing marketing material for the Centre (brochures, pitch packs etc.) as and when required.

The project will be based out the client's office in New Delhi.

Skills Required

1)Bachelor’s degree (minimum) in mass communication; Master’s degree is preferred.
2)At least 8-10 years of relevant communications experience
3)Prior experience in digital / social media marketing is an added advantage.
4)Someone who has a good hold on content and content marketing.
5)Outstanding networking, interpersonal, and stakeholder management skills.
6)Ability to communicate complex research findings for stakeholders, in compelling written and verbal formats.
7)Tech-savvy, adaptable and creative bent of mind. Any prior experience using project management or communications tools or design software would be beneficial.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 10+ years

Qualification: Post Graduate or Higher

fleXpertise required

Social Media AnalyticsCSR(Corporate social responsbility)Content Management SystemsSEOContent StrategyBrand ManagementCommunication DesignDirect MarketingContent MarketingBlogs

ESTIMATED BUDGET

-

 

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