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Consultant - Shopper Marketing (FMCG)

  • 20+ Hrs/Week
  •  Remote - Mumbai / Navi Mumbai
  • 3 months
  • Project posted on: 16/08/2021

Consultant - Shopper Marketing (FMCG)

  • Marketing
  • Trade and Shopper marketing

Remote - Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

20+ Hrs/Week

3 months

 16/08/2021

Assignment Details

- Lead Category/brand forward Shopper In-sighting initiatives to deliver on strategic business issues/opportunities and become a significant input into 3 & 5 year organizational strategic business plans.
- Lead Channel forward Shopper in-sighting initiatives to help develop company's capability in new channels and help engineer channel specific solutions for categories / brands.
- Lead category management and assortment analytics initiatives with key retailers for key Modern Trade dependent brands.
- Lead Shopper in-sighting segments on category / brand innovation projects. Build Shopper capabilities up- stream through involvement of shopper in-sighting at NPD concept bundle testing stages.
- Build capability to execute shopper projects end to end by developing domestic / international agencies in areas such as:
a. Shopper consulting and retail strategy.
b. Shopper trending & in-sighting.
c. Shopper Retail solutions.
d. Shopper execution and metrices.
- Set up processes to streamline the way sales & marketing functions should do shopper marketing. i.e. Set up ‘Company's' Way of Shopper Marketing’ process module.
- Prioritize business activities and resources for Shopper Marketing team.

Skills Required

MBA/PG specialization in Sales & Marketing.
- 4-6 Yrs experience in FMCG sector.
- At least 2 yrs as an ASM .
- At least 1 yr in a shopper marketing / brand management role.

About the Client

A leading Indian FMCG player

Industry

Food Retail & Distribution

Minimum Experience:

4+ years

Additional Skills:

  • B2C Marketing
  • Retail Marketing
  • Customer Retention
  • Channel Partner Management
  • Brand & Shop-In-shop Merchandising
  • Market Research
  • Category Management
  • New product development
  • Channel Marketing
  • Retail & Visual merchandising
  • Merchandising
  • Modern Trade
  • Customer Engagement
  • Alliances and partner management
  • Channel Sales
  • Shopper Marketing
  • Brand Management
  • Brand Promotion

No of open positions:

1

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