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Project Details

Consultant - Shopper Marketing (FMCG)

A leading Indian FMCG player

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  16/08/2021

Cinque Terre

Starts on:  16/08/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Trade and Shopper marketing,

INDUSTRY

Food distribution and retail

Company Details

A leading Indian FMCG player

Assignment Details

- Lead Category/brand forward Shopper In-sighting initiatives to deliver on strategic business issues/opportunities and become a significant input into 3 & 5 year organizational strategic business plans.
- Lead Channel forward Shopper in-sighting initiatives to help develop company's capability in new channels and help engineer channel specific solutions for categories / brands.
- Lead category management and assortment analytics initiatives with key retailers for key Modern Trade dependent brands.
- Lead Shopper in-sighting segments on category / brand innovation projects. Build Shopper capabilities up- stream through involvement of shopper in-sighting at NPD concept bundle testing stages.
- Build capability to execute shopper projects end to end by developing domestic / international agencies in areas such as:
a. Shopper consulting and retail strategy.
b. Shopper trending & in-sighting.
c. Shopper Retail solutions.
d. Shopper execution and metrices.
- Set up processes to streamline the way sales & marketing functions should do shopper marketing. i.e. Set up ‘Company's' Way of Shopper Marketing’ process module.
- Prioritize business activities and resources for Shopper Marketing team.

Skills Required

MBA/PG specialization in Sales & Marketing.
- 4-6 Yrs experience in FMCG sector.
- At least 2 yrs as an ASM .
- At least 1 yr in a shopper marketing / brand management role.

Assignment Duration

3 month(s)

Capacity Required

20+ Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 4+ years

Qualification : Post Graduate or Higher

fleXpertise required

Modern TradeMarket ResearchBrand PromotionNew product developmentCustomer RetentionB2C MarketingMerchandisingBrand ManagementCustomer EngagementChannel MarketingRetail & Visual merchandisingBrand & Shop-In-shop MerchandisingCategory ManagementChannel Partner ManagementShopper MarketingAlliances and partner managementRetail MarketingChannel Sales

ESTIMATED BUDGET

-

 

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