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Project Details

Content Writer (Food)

A Leading Indian Conglomerate

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  23/08/2021

Cinque Terre

Starts on:  23/08/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing communications/promotions, Digital marketing, Social media marketing (SMM), Search Engine Optimization, External communications/public relations,

INDUSTRY

Personal &Household Products

Company Details

A leading Indian conglomerate is a leader in data and tech-driven FMCG company that is guided by FMCG 2.0 principles to drive imagination, velocity, efficiencies, and achieve scale in our business.

Assignment Details

This role requires the incumbent to continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action and maintain up-to-date knowledge of communication and industry trend.
• Assist in development and execution of communication / content strategies on ecommerce platform
• Creating or sourcing content for Ecomm partners.
• Ability to write engaging content.
• Writing clear marketing copy to promote our products.
• Researching industry-related topics (combining online sources, interviews and studies)
• Preparing well-structured drafts
• Proofread and edit content before posting
• Coordinate with marketing and design teams to illustrate articles/post/content
• Identify customers’ needs and gaps in our content and recommend changes accordingly.
• Ensure all-around consistency (style, fonts, images and tone)
• Drive brand consistency across all company communications.
• Write original copy and Edit and proof work to ensure high content standards are
met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
• Research and understand the marketing needs and target audiences, through
online searches, reviews of existing research.
• Interpret creative briefs to develop and produce creative concepts through
execution on assigned brands.
• Writing and editing engaging posts for social media networks (e.g.
Facebook, Instagram and Twitter) and Ecomm platforms
• Thrive in a fast-paced, collaborative environment with a high-volume workload
often requiring short turnaround times
• Comfortably vary voice, style, and other characteristics demanded by the industry,
company, or target audience at hand
• Stay updated on appropriate style guidelines and brand voice for consistency in
messaging.

Skills Required

• Educational qualification -Bachelor's degree in literature, journalism, mass communication or related fields/ Masters degree in a similar discipline
• Minimum 4-6 years’ experience in food led writing and professional copywriting experience with solid portfolio of work.

Strong copywriting experience gained from FMCG (Food) Industry

• Proven ability to work efficiently in a fast-paced environment
• Meet deadlines without compromising on quality and accuracy
• Creative writing style and robust reporting skills

Assignment Duration

3 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Digital MarketingSocial Media ManagementBrand PromotionB2C MarketingCopywritingCorporate CommunicationsFoodE-commerceSEOContent WritingAffiliate MarketingCommunication DesignContent MarketingSEMContent StrategyFood BloggingMarketing CommunicationsArticle Writing

ESTIMATED BUDGET

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