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Project Details

Content Writer (Food)

A startup

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  23/08/2021

Cinque Terre

Starts on:  23/08/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing communications/promotions, Digital marketing, Social media marketing (SMM), Search Engine Optimization, External communications/public relations,

INDUSTRY

Personal &Household Products

Company Details

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Assignment Details

This role requires the incumbent to continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action and maintain up-to-date knowledge of communication and industry trend.
• Assist in development and execution of communication / content strategies on ecommerce platform
• Creating or sourcing content for Ecomm partners.
• Ability to write engaging content.
• Writing clear marketing copy to promote our products.
• Researching industry-related topics (combining online sources, interviews and studies)
• Preparing well-structured drafts
• Proofread and edit content before posting
• Coordinate with marketing and design teams to illustrate articles/post/content
• Identify customers’ needs and gaps in our content and recommend changes accordingly.
• Ensure all-around consistency (style, fonts, images and tone)
• Drive brand consistency across all company communications.
• Write original copy and Edit and proof work to ensure high content standards are
met across all content outputs
• Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
• Research and understand the marketing needs and target audiences, through
online searches, reviews of existing research.
• Interpret creative briefs to develop and produce creative concepts through
execution on assigned brands.
• Writing and editing engaging posts for social media networks (e.g.
Facebook, Instagram and Twitter) and Ecomm platforms
• Thrive in a fast-paced, collaborative environment with a high-volume workload
often requiring short turnaround times
• Comfortably vary voice, style, and other characteristics demanded by the industry,
company, or target audience at hand
• Stay updated on appropriate style guidelines and brand voice for consistency in
messaging.

Skills Required

• Educational qualification -Bachelor's degree in literature, journalism, mass communication or related fields/ Masters degree in a similar discipline
• Minimum 4-6 years’ experience in food led writing and professional copywriting experience with solid portfolio of work.

Strong copywriting experience gained from FMCG (Food) Industry

• Proven ability to work efficiently in a fast-paced environment
• Meet deadlines without compromising on quality and accuracy
• Creative writing style and robust reporting skills

Assignment Duration

3 month(s)

Capacity Required

15-20 Hrs/Week

No. of Positions

1

Nature of Work

Remote

Profile Requirements

Experience: 4+ years

Qualification : Graduate

fleXpertise required

Affiliate MarketingBrand PromotionContent StrategyCorporate CommunicationsE-commerceFoodB2C MarketingArticle WritingFood BloggingCopywritingSEMSocial Media ManagementMarketing CommunicationsDigital MarketingContent MarketingCommunication DesignContent WritingSEO

ESTIMATED BUDGET

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