Company Details

India's First Dermatologist Formulated Active Skin Care Brand for Indian Skin

Assignment Details

Our Client, a leading Global Skin Care Brand, is looking to engage with a Consultant- Brand Executive.

Key responsibilities:
- Oversee new and ongoing marketing and advertising activities.
- Monitor product distribution and consumer reactions.
- Carrying out market research in order to keep up to date with customer trends, as
well as trying to predict future trends.
- Developing strategies, managing and analyse marketing campaigns across print,
broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
- Meeting with clients and building partnerships.
- Working with colleagues across multiple departments and organising events such as product launches, exhibitions and photo shoots.
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Planning and execution of all communications and media actions on all channels,
including all online and social media platforms.
- Assisting with product development, pricing and new product launches as well as
developing new business opportunities.
- Competitor and customer insights analysis.
- Creating and managing promotional collateral to establish and maintain product
branding.
- Work closely with several advertising agencies to manage brand marketing
campaigns.
- Handle external Media relationships, PR and agency relationships
- Building and maintaining brand advocacy.

Skills Required

- Post Graduate (MBA) with prior experience of 2-3 years in Brand Management & Marketing required.
- Strong knowledge and skill with MS Office tools.
- Adds on experience in working with Beauty, Wellness, and Personal care industry.