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Project Details

Consultant to develop Go-to-Market Strategy

A leading global pharmaceutical company

 Mumbai / Navi Mumbai, Delhi / NCR, Kolkata, Chennai, Bangalore, Pune, Hyderabad

Posted on:  14/10/2021

Cinque Terre

Starts on:  29/10/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Insights/Market research, Brand management, Marketing communications/promotions, Digital marketing, Marketing Head/CMO functions, Innovation/ New product development, CSR/ Cause marketing,

INDUSTRY

Pharmaceuticals

Company Details

A leading global pharmaceutical company

Assignment Details

Our client is, a leading pharmaceutical comapny is looking for a seasoned consultant who understands vaccine marketing to help them think through their launch strategy and also oversee early implementation.

Key and Responsibilities:

1. Developing an innovative Go to market strategy for the products based on:
- Understanding the consumer segments & developing tailored propositions for
each.
- Discussions with KoLs on the right messaging and approach.
- Outlining the channel mix expected for the new product.

2. Thinking through the marketing and communications approach leading upto and
post the launch, including how the product proposition is conveyed to users.

3. Layout a clear set of timelines for the product launch and coordinate with internal
and external stakeholders to help implement.

Note: This is an on-site project based out of Mumbai,but the client would be flexible if its a right fit

Skills Required

1. Deep understanding of the domain and can help think through new ideas and
approaches.

2. Strong experience of marketing and business building in the Vaccines space.

3. Prior experience of working with and launching a new vaccine will be a huge
plus.

4. Deep knowledege of core marketing practices in pharma and biotechnology.

Assignment Duration

4 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 8+ years

Qualification : Graduate

fleXpertise required

Go to Market StrategyBrand PromotionBusiness DevelopmentDirect MarketingPricing StrategyPharmaceuticalBiotechnologyCustomer EngagementVaccine Sector

ESTIMATED BUDGET (Monthly)

-

 

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