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Project Details

Consultant - Brand Executive

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  5/03/2021

Cinque Terre

Starts on:  18/03/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Brand management, Marketing communications/promotions, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development, Analytics/CRM,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a Brand Executive who can drive brand growth on the respective portfolio and identify trends that will ultimately help those brands grow in India.

Key responsibilities include:
1. Drive brand growth on respective portfolio through renovations and innovations
2. Identify &Bra propose trends that will help brand lead trends in India
3. Identify business opportunities, propose product mix & drive the launches from end to end
4. Crafting the right marketing mix (including pricing, positioning, product & packaging)
5. Lead 360 degree asset creation (TV, Print, POSM & Digital)
6. Defining and implementing Performance Marketing tactics and strategies
7. Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based

Skills Required

- Master's degree within Marketing or Business Administration.
- Excellent written and verbal communication skills in English
- Microsoft Word and PowerPoint for producing reports and presentations

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

Brand PromotionAnalyticsBrand AlliancesB2C MarketingMS OfficeBrand GrowthBrandingMarketing CommunicationsProduct InnovationBrand ManagementCampaign OptimizationMarket EntryNew product developmentMarketing MixPerformance Marketing

ESTIMATED BUDGET

-

 

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