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Our client, a leading global FMCG firm, is looking to engage with a Brand Executive who can drive brand growth on the respective portfolio and identify trends that will ultimately help those brands grow in India.
Key responsibilities include:
1. Drive brand growth on respective portfolio through renovations and innovations
2. Identify &Bra propose trends that will help brand lead trends in India
3. Identify business opportunities, propose product mix & drive the launches from end to end
4. Crafting the right marketing mix (including pricing, positioning, product & packaging)
5. Lead 360 degree asset creation (TV, Print, POSM &; Digital)
6. Defining and implementing Performance Marketing tactics and strategies
7. Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based
Note:
-This project would be a long term engagement, though after the initial 6 months there would be a performance evaluation post which the duration of the project would be extended.
-Currently due to the COVID-19 situation, this is a work from home project. Once the situation is better, the consultant will have to report to the Mumbai office.
- Master's degree within Marketing or Business Administration.
- Excellent written and verbal communication skills in English
- Microsoft Word and PowerPoint for producing reports and presentations
A leading global FMCG company
Personal & Household Goods
3+ years
1
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FMCG
FMCG
Media & Entertainment
Professional Services - Consulting
Food Retail & Distribution
Telecom Services
Food Retail & Distribution
Food Retail & Distribution
FMCG
Personal & Household Goods
FMCG
FMCG
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