A leading global FMCG company
Mumbai / Navi Mumbai
Posted on: 23/06/2021
Starts on: 28/06/2021
Marketing
Marketing strategy and business planning, Marketing communications/promotions, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development,
Personal &Household Products
A leading global FMCG company
Our client, a leading global FMCG firm, is looking to engage with a Brand Executive who can drive brand growth on the respective portfolio and identify trends that will ultimately help those brands grow in India.
Key responsibilities include:
1. Drive brand growth on respective portfolio through renovations and innovations
2. Identify &Bra propose trends that will help brand lead trends in India
3. Identify business opportunities, propose product mix & drive the launches from end to end
4. Crafting the right marketing mix (including pricing, positioning, product & packaging)
5. Lead 360 degree asset creation (TV, Print, POSM &; Digital)
6. Defining and implementing Performance Marketing tactics and strategies
7. Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based
Note:
-This project would be a long term engagement, though after the initial 6 months there would be a performance evaluation post which the duration of the project would be extended.
-Currently due to the COVID-19 situation, this is a work from home project. Once the situation is better, the consultant will have to report to the Mumbai office.
- Master's degree within Marketing or Business Administration.
- Excellent written and verbal communication skills in English
- Microsoft Word and PowerPoint for producing reports and presentations
6 month(s)
Full Time
1
On-Site
Experience: 3+ years
Qualification : Graduate
Market Entry Analytics Brand Growth Campaign Optimization MS Office New Product DevelopmentB2C Marketing Branding Product Innovation Brand Alliances Brand Management Marketing Communications Marketing Mix Performance Marketing Brand Promotion
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