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Project Details

Consultant- Brand Executive (Hair Care)

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  23/06/2021

Cinque Terre

Starts on:  28/06/2021

BROAD CATEGORY

Marketing

SUB CATEGORY

Marketing strategy and business planning, Marketing communications/promotions, External communications/public relations, Product Management (incl product launch), Marketing Head/CMO functions, Innovation/ New product development,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG firm, is looking to engage with a Brand Executive who can drive brand growth on the respective portfolio and identify trends that will ultimately help those brands grow in India.

Key responsibilities include:
1. Drive brand growth on respective portfolio through renovations and innovations
2. Identify &Bra propose trends that will help brand lead trends in India
3. Identify business opportunities, propose product mix & drive the launches from end to end
4. Crafting the right marketing mix (including pricing, positioning, product & packaging)
5. Lead 360 degree asset creation (TV, Print, POSM &; Digital)
6. Defining and implementing Performance Marketing tactics and strategies
7. Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimization tests, both on-site and campaign based

Note:
-This project would be a long term engagement, though after the initial 6 months there would be a performance evaluation post which the duration of the project would be extended.
-Currently due to the COVID-19 situation, this is a work from home project. Once the situation is better, the consultant will have to report to the Mumbai office.

Skills Required

- Master's degree within Marketing or Business Administration.
- Excellent written and verbal communication skills in English
- Microsoft Word and PowerPoint for producing reports and presentations

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 3+ years

Qualification : Graduate

fleXpertise required

Brand Promotion Brand Alliances Branding New Product DevelopmentAnalytics Performance Marketing Campaign Optimization Marketing Communications Brand Growth MS Office Product Innovation Brand Management B2C Marketing Market Entry Marketing Mix

ESTIMATED BUDGET

-

 

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