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Project Details

Consultant - Brand Development

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  13/06/2019

Cinque Terre

Starts on:  1/07/2019

BROAD CATEGORY

Marketing

SUB CATEGORY

Brand management, Marketing communications/promotions, Digital marketing, Advertising/media management, External communications/public relations, Product Management (incl product launch), Analytics/CRM, CSR/ Cause marketing, Media Management,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

The Consultant will support our client (HUL) onsite at their Mumbai office.

1. Project Scope & Description:

• Design & Delivery of a fashion retail launch event in collaboration with
creative agency
• Design of all Launch Activation elements
• Design of In Store Assets for Fashion Retail
• Design of packaging & extension of brand to South Asia
• Design & delivery of Sampling Pack

2. Expected Deliverables/Outputs(KPIs if any):

• Crafting the right marketing mix for each market (including pricing, positioning,
product & packaging)
• Lead the Cross-Functional Project Team for delivery of project. (including R&D,
SC, Finance, CMI)
• Lead packaging development for the innovation
• Lead product development and testing for the innovation
• Brief and create communication for delivery along with the innovation in each
market (working in conjunction with CMI & Creative Agencies)
• Lead 360 degree asset creation (TV, Print, POSM & Digital)
• Lead processes for gate keeping including business cases, investment
proposals, country meetings and gate documents.
• Market, Category & Brand assessment for each of the markets responsible
• Liaise with local teams to ensure projects fits country requirements and scope

Skills Required

• Master Degree within Marketing or Business Administration.
• Excellent written and verbal communication skills in English
• Understands customers and shoppers.
• Has an experience in development and launch of consumer and shopper
relevant innovations and relaunches.
• Monitors progress & takes action.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with
brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 4+ years

Qualification: Post Graduate or Higher

fleXpertise required

developmentmediaBrand Managementbrand assesmentcommunicationdigitalinnovationMarketing mix

ESTIMATED BUDGET (Monthly)

-

 

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