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Our client, a leading global FMCG organization, is looking to engage with a Consultant: Assistant Manager for Consumer and Market Insights.
Key Responsibilities:
- Leading or assisting in the planning, coordination and implementation of research activities for a brand(s).Scope of responsibilities includes both mix development and mix deployment.
- Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders. Working closely with other support functions like media and trade to develop a holistic understanding of the market and consumer
- Leading and/or assisting in insight and idea brainstorming sessions.
- Developing research proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monitoring competitors’ activities and market.
- Monitor and manage research budget.
Note: This is a 6 months onsite (Mumbai) project.
- Proven market research experience (minimum 5 years) on either client or agency side.
- Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
- Experience of continuous data sources; including consumer panel and retail audit.
- Analyzing and synthesizing data and information from different sources
- Experience from FMCG markets and ice cream/frozen dessert categories preferable but not essential;
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues
A leading global FMCG company
Personal & Household Goods
5+ years
1
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