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Project Details

Consumer and Market Insights- Assistant Manager

A leading global FMCG company

 Mumbai / Navi Mumbai

Posted on:  22/09/2022

Cinque Terre

Starts on:  12/12/2022

BROAD CATEGORY

Marketing

SUB CATEGORY

Insights/Market research, Marketing Head/CMO functions, Analytics/CRM,

INDUSTRY

Personal &Household Products

Company Details

A leading global FMCG company

Assignment Details

Our client, a leading global FMCG organization, is looking to engage with a Consultant: Assistant Manager for Consumer and Market Insights.

Key Responsibilities:

- Leading or assisting in the planning, coordination and implementation of research activities for a brand(s).Scope of responsibilities includes both mix development and mix deployment.
- Developing Brand and Consumer insight expertise. And, apply this knowledge to build growth as well as infuse this knowledge across stakeholders. Working closely with other support functions like media and trade to develop a holistic understanding of the market and consumer
- Leading and/or assisting in insight and idea brainstorming sessions.
- Developing research proposals, suggesting research methodologies
- Executing research studies; developing questionnaires; analyzing findings; and presenting results.
- Monitoring competitors’ activities and market.
- Monitor and manage research budget.

Note: This is a 6 months onsite (Mumbai) project.

Skills Required

- Proven market research experience (minimum 5 years) on either client or agency side.
- Experience of key qualitative and/or quantitative ad-hoc consumer and market understanding techniques
- Experience of continuous data sources; including consumer panel and retail audit.
- Analyzing and synthesizing data and information from different sources
- Experience from FMCG markets and ice cream/frozen dessert categories preferable but not essential;
- Global/regional experience will be a plus. Interest in foreign cultures is essential.
- Rigorous and with great attention to detail
- Highly numerate and adept at working with data.
- Able to adjust quickly in a fast-paced and changing environment.
- Willingness and flexibility to offer full support to brand team and CMI colleagues

Assignment Duration

6 month(s)

Capacity Required

Full Time

No. of Positions

1

Nature of Work

On-Site

Profile Requirements

Experience: 5+ years

Qualification : Graduate

fleXpertise required

CMIConsumer Research Market Research FMCG

ESTIMATED BUDGET

-

 

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