Company Details

A leading global FMCG company

Assignment Details

Our client, a a leading global FMCG firm is looking to engage with a Consultant.
They are seeking a digitally savvy, experienced marketing mind to develop and execute their influencer marketing strategies and creative campaigns. The idea is to build capability around this centrally both on design and deployment. It would entail engagement across internal marketing / ops / agency teams to bring together architecture.

Key Responsibilities:
i) Develop and execute influencer marketing strategies and creative campaigns.
ii) Identify and build relationships with prominent influencers and thought leaders. Create a roster of influencers for company and engage them for long term projects
iii) Develop content ideas and work closely with marketing teams to execute them
iv) Keep a close track of competitors, target audience and users
v) Brainstorm new, creative approaches to influencer campaigns. Keep abreast of emerging trends, technologies and influencers
vi) Liaise with the marketing team to create and coordinate marketing strategies that work across different channels.
vii) Set right KPIs for each campaign and work with inhouse consumer marketing insights team to measure success.

Location: Preference is Mumbai but if candidate is based out of other location, he/she should be willing to travel to Mumbai as and when needed.
Duration : 12 months (Full time)

Skills Required

-Interest and passion for Beauty and Personal Care industry is a must
-Proven track record in successful executing influencer marketing campaigns with 5-6 years of relevant experience
-In depth knowledge of social media marketing industry including new age short-video apps.
-Ability to work with multiple stakeholders to create campaigns and execute them
-Outstanding project management skills